Social media and blogging are not a perfect match and you can be successful with blogging without having any social media presence. There are different ways to make money online without social media and blogging is one of them.
In this article, I will reveal the best way to increase your blog traffic without social media and I will also discuss all the things you need to know regarding this topic.
Ways to Grow Your Blog Without Social Media
There are 5 effective ways you can grow your blog traffic without relying on any social media platform.
1. Create lots of search engine optimized articles
Successful blogging is about creating a lot of articles that are optimized for search engines like Google, Yahoo, and Bing. If you are starting a new blog, you need to know that your new blog has zero authority on Google and other search engines and the only way to get organic traffic from search engines is to write lots of articles on topics with low competition keywords.
Keyword research tools are useful but none of them gives an accurate monthly keyword search volume. You shouldn’t be bothered if the search volume of the main keyword you are targeting is low because your articles will rank for a whole lot of keywords provided that you write quality SEO articles on relevant topics.
Moreso, writing on these topics will give you a competitive edge because many of your competitors won’t be going after these keywords because they will think it’s not worth their time and effort.
2. Utilize effective internal linking
Internal linking within the articles on your blog can help you grow your traffic organically without social media in two ways. Linking to other relevant content on your site is one of many on-page SEO strategies and this sends a positive signal to Google and other search engines.
This alongside some other factors can increase your rankings on the search engine result page which in turn can increase your blog traffic.
Secondly, you will be able to get more page views from your blog’s traffic because readers can seamlessly navigate from one article to another. If you monetize your blog with ads (which you should) you can earn higher revenue from ads with the same amount of traffic.
3. Guest posting on high authority websites
Guest posting is about publishing articles on other blogs within your niche that have higher domain authority and traffic than yours in order to get backlinks and traffic to your blog. If done correctly, guest posting can increase your blog’s domain authority and also its traffic.
Guest post outreach can be a stressful process and you will most likely get a lot of rejections, but the stress will be worth it if you are able to achieve your goal. You need to be very careful about the site you get backlinks from because many sites allowing guest posts are PBN sites and Google can penalize your site if you receive links from these sites.
4. Email marketing
You can increase your blog’s traffic without social media by building a large email list and promoting your blog articles via email marketing to the audience on your mailing list.
Using an e-mail list to create a community is brilliant. What’s even better? Because there are no other distractions like social media notifications, you are engaged and engaging with your audience on the list. Win-win!
You can build an email list from your blog by including an email sign-up form at the end of your blog post, in the middle of a blog article, or in your blog’s sidebar widget.
GetResponse is a good place to start with lead generation and email marketing. It’s the service I recommend because it is free for up to 500 subscribers. It’s ideal for beginner bloggers and provides the most comprehensive set of features on the free plan.
5. Use Pinterest
Strange enough Pinterest is not a social media platform. Most people don’t go to Pinterest to catch some fun or hang out with friends. Pinterest is a visual search engine that serves as an awesome quality traffic source for bloggers.
More than 4 million people (pinners) use the platform every month. That’s a lot of people who might visit your blog. It’s not just about getting a lot of traffic, though. According to Pinterest, 84% of pinners use the site before deciding to buy a product or service.
Most of the people who use Pinterest are from North America. So, if you want to be really successful on Pinterest, you need to think like a US pinner.
According to Pinterest’s Audience Insights, which you can see when you sign up for a business account, the Pinterest demographic is made up of the following facts. 69 percent of pinners are women, and 30 percent are between the ages of 18 and 24. 33% use an iPhone or Android, and 25% use a web browser. 5 percent pin via an iPad.
Do You Need Social Media for Successful Blogging?
For other bloggers and social media content makers, the question is front and center. Is it necessary to have a social media presence in order to be a successful blogger? To be a successful blogger, you don’t need to use social media.
While social media might reach a wider range of clients, blogging on your own website can reach a larger audience. On your blog website, you can interact with and follow other bloggers. Your blog post may be shared, liked, and even commented on by them.
Your blog content will have a better chance of success if people can find it through Google. Readers who find you through organic search are the most devoted and generous than those who find you through social media.
It’s also important to note that it’s possible for you to lose your social media account at one point because you don’t really own it and if that happens your blog will fail if your traffic strategy is dependent on it. As a result, you should adjust search engine optimization to your blog content and increase your email/newsletter subscriptions.
Benefits of Blogging Without Social Media
1. It makes you more productive
Blogging without social media can significantly increase your productivity because you will be able to spend your time on what matters the most in blogging which is the creation of lots of high-quality search engine optimized content.
The amount of quality traffic you are able to get from Google is one of the major factors that will determine the success or otherwise of your blog, and without quality content, Google will deprive you of traffic. This means you need to dedicate most of the time you have to work on your blog to creating SEO content.
2. It saves you from exhaustion
It’s a waste of time to make multiple social media profiles and spend time on them. Can you imagine how much work it is to make different post formats for your blog posts, add them to your social media platform, and then try to comment on those posts to get some attention?
Your time would be better spent doing keyword research and writing a few blog posts that will help you get more traffic and make more money.
The thing about your energy and desire to work is that you only have so much of it. Posting on social media, commenting, and replying to messages from different social media can make you exhausted.
This is one reason why so many people find it hard to start a blog and keep it up to date. So, if you have the strength and the desire to work on your blog, it will be best for you to use them in creating more content.
3. It makes you struggle less
As a blogger, you have little control over the outcome if you’re using social media to promote your blog. A social media platform can block your account for one reason or another and all your efforts will go down the drain.
In some cases, people may even like and comment on a post without ever visiting the blog you link to. If no one is clicking on your links, it doesn’t matter how many likes, comments, or shares you get.
It’s possible to witness a sudden surge in traffic that quickly fades away if you’re using social media. As a result, maintaining an active social media presence has become a never-ending struggle.
In order to get traffic to your blog from social media, you will need to continuously work actively for it.
4. Makes you more confident with blogging
With social media platforms, you may encounter a greater number of haters and negative individuals who will attempt to undermine your confidence. Before bringing their limits and negativity into your life, they will first critique your work.
The characteristic of social media is that it is a venue where individuals seek amusement and diversion. It is not a location where people actively seek solutions to their problems via queries.
And if you are like the majority of people on the earth, you will use Google to discover a solution to a problem or issue, rather than social media. Right?
The sensation of having your blog appear on the first page of Google is unparalleled. Can you picture the confidence you will gain if your blog outperforms the competition? Even if you simply have a single blog post on the top page, it indicates that you are doing something well.
5. Makes it easier to blog anonymously
You will find it easier to blog without showing your face or revealing your identity if you choose not to grow your blog by using social media. Also, you won’t need to worry about the needless attention and pressure that may come your way when your followers know who you are.
Starting a blog without using social media can be a very beneficial method for people who choose to remain anonymous or who want to earn money from their blog without putting in a lot of effort.
Your goal should be to devote only a few hours per week to maintaining your blog and writing at least three blog articles each week in the first few months. You can decide to post less frequently when you have published at least 100 articles.
Apart from displaying ads on your blog, doing affiliate marketing without social media is another cool way to monetize your blog.
I hope this blog post has shown you that starting a blog without using social media is doable and that you can earn a full-time income in less than two years.