There are three GoHighLevel pricing plans. The Starter plan costs $97 per month, the Agency Unlimited plan costs $297 per month, and the SaaS Pro plan costs $497 per month.
This breakdown covers what each plan includes, who it makes sense for, and where the real value sits at every price point.
GoHighLevel Pricing Plans
Agency Starter Plan ($97/month)
The Agency Starter Plan is priced at $97 per month, making it the most budget-friendly option among the GoHighLevel plans. This plan provides access to the majority of GoHighLevel’s features and is well-suited for a single business.
Opting for an annual subscription for this plan allows you to avail a substantial discount of approximately 17%.
Features of the Agency Starter Plan
CRM and Pipeline Management
The Starter plan comes with a fully functional CRM that tracks every lead and client interaction in one place. Contacts are organized in a visual pipeline that moves automatically as prospects take action, giving you a clear picture of where every deal stands at any given moment.
Two-Way SMS and Email
You can send and receive SMS and email communications directly from the platform. Every conversation is automatically logged against the contact record, so your entire communication history with any lead or client is always in one place.
Workflow Automation
The workflow builder lets you create multi-step automated sequences that respond to contact behavior across email, SMS, voicemail drops, and more. Follow-ups are sent automatically based on what a contact does or doesn’t do, without anyone on your team having to manage them manually.
Funnel and Website Builder
A drag-and-drop builder for landing pages, sales funnels, opt-in forms, order pages, and full websites is included. It is a viable alternative to dedicated funnel tools like ClickFunnels or Leadpages for most standard lead-generation use cases.
Appointment Scheduling
A built-in calendar and scheduling tool allows prospects to book appointments directly without a third-party tool like Calendly. Confirmations, reminders, and post-appointment follow-ups are all automated within the same platform.
Reputation Management
Automated review requests go out via SMS or email after completed appointments or transactions, directing satisfied customers to Google or Facebook. Incoming reviews can be monitored and responded to directly from within the platform without logging into a separate tool.
AI Employee
The AI Employee is available on every GoHighLevel plan, including the Starter. It is a suite of AI-powered tools trained on your business information, services, FAQs, and tone of voice that handles lead engagement, customer support, and appointment booking around the clock without human involvement.
Voice AI answers inbound calls and books appointments directly into the calendar. Conversation AI manages inbound messages across SMS, web chat, Facebook Messenger, Instagram, and Google Business Messages, responding immediately and intelligently regardless of the time of day.
For businesses that lose leads simply because nobody was available to respond, the AI Employee closes that gap from day one.
Reporting and Analytics
A reporting dashboard tracks funnel conversion rates, email engagement, appointment show rates, and pipeline performance, all pulling from a single data source rather than multiple disconnected platforms.
Payments and Invoicing
Basic payment collection and invoicing capabilities are included. It empowers businesses to send invoices and collect payments through the platform without needing a separate billing tool.
Social Media Planner
A built-in social media scheduling tool allows you to plan and publish content across multiple social platforms directly from GoHighLevel without a separate social media management subscription.
Sub-Accounts
The Starter plan supports up to three sub-accounts, allowing you to manage your own business alongside one or two client accounts on the same platform.
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Agency Unlimited Plan ($297/month)
By opting for the Agency Unlimited Account, you gain access to a comprehensive set of features for $297. This plan includes all the functionalities available in the Agency Starter Account, along with valuable extras, such as unlimited client sub-accounts, white-label SaaS, and basic API.
This plan grants you the freedom to create as many accounts as needed for your clients and businesses and sell software to them.
Through the Agency Unlimited Account, you can also create a branded desktop app, giving your website a distinct look that truly represents your brand or organization. Using your own domain adds to your brand’s unique identity.
Agency Pro Plan (White Label + SaaS Mode)- $497/month or $4968/year
With the GoHighLevel Agency Pro (White label + SaaS) pricing plan at $497 per month, you can customize the entire HighLevel platform with your own branding. This means you can sell the software at any price you desire and retain 100% of the profit.
In addition to all the features available in the Agency Unlimited plan, the Agency Pro plan offers the following enticing benefits:
GoHighLevel White Label
GoHighLevel offers a valuable white-label option that empowers businesses to fully customize and brand the platform according to their unique identity.
Through this feature, businesses can replace all instances of GoHighLevel branding with their own logos, colors, and branding elements, effectively presenting the platform as their exclusive product.
Beyond cosmetic changes, the white-label option allows businesses to set their own pricing and billing structures independently of GoHighLevel’s standard pricing.
This level of flexibility is particularly advantageous for businesses aiming to incorporate the platform into a comprehensive service package or bundle it with other products and services.
HighLevel SaaS Mode
HighLevel’s Software as a Service (SaaS) feature enables agencies to resell the software while retaining full profit. As resellers, agencies can offer the HighLevel software to their clients, though the software itself remains the property of HighLevel.
By leveraging GoHighLevel SaaS, businesses can capitalize on the opportunity to provide both services and software to their clients. This means they can operate as a hybrid company, offering a combination of services and software simultaneously, leading to enhanced offerings and greater value for their clients.
Advanced API Access
This pricing package provides extensive API access, giving you the flexibility to integrate with and leverage the platform’s features seamlessly. Moreover, the plan offers the convenience of email and text rebilling, streamlining and automating your business’s billing processes.
Is GoHighLevel Worth the Price?
GoHighLevel unquestionably justifies its price as it provides a comprehensive suite of essential tools, which would typically cost nearly $7,000 if purchased individually. However, GoHighLevel offers these tools for a significantly lower price of only $297 per month.
Even with the White Label Upgrade and Agency Unlimited Account, the cost of GoHighLevel remains below $800 per month, making it a highly cost-effective solution with immense value.
Conclusion
GoHighLevel offers flexible, cost-effective pricing plans, allowing you to choose the plan that best fits your budget and requirements. You have the freedom to cancel at any time without hassle.
This all-in-one CRM and marketing automation software is for marketing agencies, small businesses, sales teams, and business owners seeking a comprehensive marketing software platform.
With GoHighLevel, you can attract more clients, generate an increased number of sales leads, and optimize your efficiency by saving time and resources.
To ensure your satisfaction, you can explore the features of the GoHighLevel package that best suit your business needs risk-free for 14 days. Take advantage of this opportunity to experience the benefits firsthand.