How to Use GoHighLevel Website Builder [Full Tutorial]

by

Creating a website that is visually appealing, functional, and optimized for performance is critical in today’s digital age.

With GoHighLevel’s Website Builder, businesses and agencies can design stunning websites without advanced coding or design skills.

This tutorial offers an in-depth guide on how to effectively use GoHighLevel’s Website Builder, detailing everything from the basics to advanced customization and publishing.

Why Choose GoHighLevel’s Website Builder?

GoHighLevel’s Website Builder is designed to simplify the process of website creation while providing powerful tools for customization. Whether you’re a beginner or an experienced web designer, the builder’s features allow you to create websites that are:

  • Easy to Navigate: Intuitive layouts enhance user experience.
  • Visually Stunning: Pre-designed templates and customizable elements help you achieve professional aesthetics.
  • Highly Functional: Built-in tools like forms, buttons, and tracking codes ensure your site meets business goals.
  • SEO-Optimized: Advanced settings and metadata customization improve search engine visibility.

How to Use GoHighLevel Website Builder

Step 1: Accessing and Setting Up Your Website Builder

  1. Navigate to the Website Builder:
    • Log into your GoHighLevel account.
    • From the dashboard, click on the Sites tab on the left-hand menu.
  2. Organize Your Projects:
    • Use Folders to categorize your websites for easier access.
    • Example: Create a folder named Blissful Basics MedSpa to store all pages and elements related to the project.
  3. Choose Your Starting Point:
    • Blank Template: Perfect for advanced users who want full creative control.
    • Pre-Built Templates: Ideal for beginners or those who want to save time. With over 1,000+ designs, you can find templates tailored to specific industries like healthcare, fitness, or real estate.
  4. Naming Your Website:
    • Give your site a meaningful name for organization and SEO purposes.
    • Example: Name it Blissful Basics – Med Spa New Jersey.

Step 2: Understanding Website Structure

GoHighLevel’s Website Builder uses a hierarchical system to create websites. Familiarizing yourself with this structure will make the design process smoother:

  • Sections: The largest building blocks, used for grouping content.
  • Rows: Contain columns and organize layouts within sections.
  • Columns: Divide rows into smaller areas for content placement.
  • Elements: Individual pieces of content like text, images, buttons, or forms.

Step 3: Adding and Customizing Sections

  1. Adding a Section:
    • Drag a new section into your design canvas from the left-hand menu.
    • Full-Width Sections: Ideal for headers, banners, or large visuals.
  2. Customizing Section Settings:
    • Adjust padding and margins to create the right amount of white space.
    • Enable “Stick to Top” to keep navigation bars visible during scrolling.
    • Use background colors or images to differentiate sections.
  3. Pre-Built Sections:
    • Save time by using professionally designed Pre-Built Sections:
      • Examples include testimonial sliders, pricing tables, and contact forms.
    • Drag and drop these sections, then customize text, colors, and images to align with your brand.

Step 4: Building Your Layout with Rows and Columns

  1. Adding Rows:
    • Select the number of columns for your row:
      • Single Column: Great for centered elements like a hero image.
      • Two Columns: Perfect for layouts like a logo on the left and navigation on the right.
      • Four Columns: Useful for showcasing multiple services side by side.
  2. Customizing Columns:
    • Resize columns by dragging dividers.
    • Adjust column background colors or upload images for unique visuals.

Step 5: Adding and Customizing Elements

  1. Drag and Drop Elements:
    • Use the plus (+) icon to access elements like headlines, text, buttons, and forms.
    • Example:
      • Add a Headline: “New Jersey’s Top Med Spa.”
      • Add a Sub-Headline: “Rejuvenate your skin with our premium facials.”
  2. Buttons and Forms:
    • Add a Button with a strong call-to-action:
      • Example: “Book Your Appointment Now.”
    • Insert a Form to capture visitor information:
      • Customize fields for name, email, and phone number.
      • Link the form to GoHighLevel’s CRM for lead management.
  3. Using Bullet Lists:
    • Add bullet points to highlight features or benefits:
      • Example:
        • “Revitalize your skin.”
        • “Performed by world-class professionals.”
        • “Special: 80% off regular price.”
    • Customize icons, spacing, and alignment for clarity.

Step 6: Creating Navigation Menus

  1. Adding a Menu:
    • Drag a Navigation Menu element to your header.
    • Add menu items like “Home,” “Services,” and “Contact Us.”
  2. Customizing Menus:
    • Adjust font styles, sizes, and hover effects.
    • Create dropdown menus for nested navigation.

Step 7: Enhancing Visuals with Backgrounds and Images

  1. Backgrounds:
    • Apply colors, gradients, or images to sections and rows for a professional look.
    • Experiment with transparency to create layered effects.
  2. Adding Images:
    • Drag an Image element into your design.
    • Upload your logo or use royalty-free images for banners and headers.

Step 8: Optimizing for Mobile and SEO

  1. Mobile-Responsive Design:
    • Switch to Mobile View to adjust layouts for smaller screens.
    • Resize text, buttons, and images for better readability.
  2. SEO Metadata:
    • Optimize titles and descriptions for search engines:
      • Title: “Blissful Basics – Med Spa in NJ.”
      • Description: “Offering rejuvenating facials and skincare services in New Jersey.”
    • Add keywords relevant to your industry.
  3. Tracking Code Integration:
    • Add scripts for Google Analytics or Facebook Pixel to track visitor behavior.

Step 9: Publishing and Testing

  1. Preview Your Design:
    • Use the Preview button to see how your site looks on desktop and mobile.
  2. Save Frequently:
    • Use the mantra “Always Be Saving” to prevent losing work due to inactivity.
  3. Go Live:
    • Once satisfied, click Make Live to publish your site.

Advanced Tips for a Professional Website

  1. Use Layers for Precision:
    • Access the Layers Panel for better control over overlapping elements.
  2. Incorporate Popups:
    • Use popups for announcements, lead capture, or limited-time offers.
  3. Custom CSS for Unique Designs:
    • Apply custom code to create advanced visuals or animations.

Conclusion

With GoHighLevel’s Website Builder, you can create a professional website that drives traffic, captures leads, and enhances your brand. By following this comprehensive guide, you’ll be able to craft a site that looks amazing, performs well, and meets your business goals.

Start building your website today and transform your online presence! 🚀