How to Automate GoHighLevel Google Review

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Google reviews are a powerful tool for businesses to build trust, improve visibility, and drive customer acquisition. By automating the review request process in GoHighLevel, you can ensure that only 4- and 5-star reviews are submitted to Google, while redirecting negative feedback for resolution.

This tutorial provides a step-by-step guide to setting up a review automation workflow that helps you and your clients shine online.

Why Automate Google Reviews?

Benefits of Positive Reviews

  1. Boost SEO: Positive reviews improve rankings on Google Maps and search results.
  2. Increase Trust: Customers trust businesses with strong reviews, leading to higher conversions.
  3. Protect Your Reputation: By filtering out negative reviews, you maintain a strong online image.

How to Automate GoHighLevel Google Reviews

Step 1: Setting Up the Workflow Triggers

Trigger Events

To initiate the review workflow, you can use one of two triggers:

  1. Tag Trigger:
    • Add a specific tag, such as “Onboarded,” to a contact after they purchase your product or service.
    • Pro Tip: Use tags to organize workflows and ensure the automation only triggers for specific clients.
  2. Pipeline Stage Trigger:
    • Move a client to a designated stage in the pipeline (e.g., “Paying Clients”).
    • Filters to Apply:
      • Pipeline: Select the relevant pipeline (e.g., “SaaS Clients”).
      • Stage: Choose the appropriate stage (e.g., “Paying Clients”).

How It Works

  • Clients can enter the workflow either by being tagged or by moving to a specific pipeline stage.
  • Both methods ensure that only qualified contacts receive review requests.

Step 2: Adding Delays and Initial SMS

Wait Time

  • Add a Wait 1 Day step after the trigger.
  • This delay gives clients time to use your service before receiving a review request, ensuring more thoughtful feedback.

Initial SMS Message

  1. Send the first SMS asking for feedback on a 1-5 star scale:”Hi [Name], this is [Your Name] with [Your Business]. Could you rate our service 1-5 stars?”
  2. Wait 2 days for a response:
    • If no response is received, the workflow sends a follow-up SMS with slightly different wording.

Step 3: Filtering Reviews with Conditions

Condition 1: Negative Feedback (1-3 Stars)

  • If the client responds with a 1, 2, or 3 (numeric or spelled out), the workflow redirects them to an internal resolution process:”Thank you for your feedback. We’ll share this with our team.”
  • No further action is taken to avoid posting negative reviews to Google.

Condition 2: Positive Feedback (4-5 Stars)

  • If the client responds with a 4 or 5, they receive a Google review request:”Awesome, thank you for your review! If you’d be so kind as to leave us a Google review, you can do so at this link: [Review Link].”
  • Use the Reputation Tab in GoHighLevel settings to customize your SMS review request message.

Step 4: Managing Non-Responders

Follow-Up Messages

  1. For clients who don’t respond to the initial SMS, send a follow-up message after 2 days:”Hi [Name], this is [Your Name] with [Your Business]. Just checking in! Could you let us know how we did on a scale of 1-5 stars?”
  2. Repeat this process as needed by duplicating workflow actions.

Limit Follow-Ups

  • To avoid overwhelming clients, limit follow-ups to 2-3 messages.
  • Ensure all communication is polite and professional to encourage engagement.

Step 5: Optimizing the Workflow

Using AI for Workflow Insights

  • GoHighLevel’s AI feature allows you to describe workflows, identify inefficiencies, and suggest improvements.
  • Examples:
    • Add internal notifications for negative reviews.
    • Log feedback for future reference.
    • Create upsell opportunities based on positive feedback.

Extending Automation

  • If necessary, create a loop to continue follow-ups until a response is received.
  • Use the “Copy All Actions” feature to duplicate workflow segments and expand the process seamlessly.

Step 6: Selling This Service to Clients

Why Clients Need It

  • Many businesses struggle to manage reviews effectively.
  • Positive reviews improve their online visibility and attract more customers.

How to Sell It

  1. Offer review automation as a standalone service or as part of a larger package.
  2. Highlight benefits:
    • Boosted SEO rankings.
    • Increased customer trust.
    • Automation that saves time and effort.
  3. Provide case studies or examples to demonstrate the system’s effectiveness.

Pro Tips for Success

  1. Prioritize SMS Over Email:
    • SMS has a 99% open rate, ensuring your review requests reach clients effectively.
  2. Focus on Positive Sentiment:
    • Gating reviews ensures only 4- and 5-star ratings are posted publicly, protecting your online reputation.
  3. Limit Automation Complexity:
    • Keep workflows straightforward and user-friendly for maximum efficiency.

Conclusion

Automating Google reviews with GoHighLevel allows businesses to gather positive feedback while filtering out negative reviews. This workflow is simple to implement, yet highly effective in improving online presence and boosting customer trust.

By following this tutorial, you can set up a system that benefits both your agency and your clients. Whether you’re starting your own agency or enhancing your services, this process provides a scalable, high-value solution.

Start your 30-day free trial of GoHighLevel today, and take advantage of one-on-one support to get your workflow up and running. Ready to transform how you manage reviews? Let’s get started! 🚀