GoHighLevel Reputation Management Setup Guide

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Reputation management is a vital service for businesses in today’s digital age, and GoHighLevel provides powerful tools to automate and streamline this process.

By enhancing clients’ online presence and improving their Google reviews, you can help them build trust, attract more customers, and grow their businesses—all while generating revenue for your agency.

This tutorial provides a detailed step-by-step guide to setting up GoHighLevel’s reputation management system, creating automated workflows, and delivering a high-value service that scales effortlessly.

What Is Reputation Management?

Reputation management focuses on improving and maintaining a business’s online image by gathering positive reviews, addressing negative feedback, and boosting visibility. GoHighLevel simplifies this by offering automation tools for review collection, response management, and more.

Why Reputation Management Matters:

  • Influence Customer Decisions: Nearly everyone reads reviews before choosing products or services.
  • Enhance SEO: Positive reviews on Google boost rankings on search engines and Google Maps.
  • Increase Trust and Conversions: Businesses with better online reputations see higher customer trust and sales.

Step-by-Step Guide to Setup GoHighLevel Reputation Management

Step 1: Setting Up Google My Business (GMB)

To manage reviews and reputation effectively, you need to integrate your client’s Google My Business (GMB) profile.

  1. Connect GMB:
    • Navigate to Settings > Integrations in your GoHighLevel dashboard.
    • Log in with Google and select the GMB profile to integrate.
  2. Set Up GMB for Clients:
    • If the client doesn’t have a GMB profile, offer to create one as an additional service.
    • Highlight how GMB reviews improve visibility on Google Maps and search results.

Step 2: Configuring Reputation Management in GoHighLevel

Once GMB is integrated, set up the reputation management tools:

2.1 Enable AI-Based Review Responses

  • Automate Responses: Use GoHighLevel’s AI to respond to Google reviews.
  • Settings:
    • Respond only to reviews rated 4 stars or above to promote positive feedback.
    • Customize responses to align with your client’s branding and tone.
    • Set a delay (e.g., 14 minutes) before responses to appear natural.

2.2 Gate Negative Reviews

  • Prevent reviews rated 3 stars or below from being posted publicly.
  • Redirect unhappy customers to a private feedback loop where issues can be resolved directly.

2.3 Configure Review Requests

  • Review Links:
    • Ensure the correct GMB page is linked for sending review requests.
  • SMS Review Requests:
    • Enable SMS for review requests (recommended for a 99% open rate).
    • Example Message:”Thanks for your feedback! Could you leave us a review on Google? Your input helps us grow!”
  • Email Review Requests:
    • Use emails sparingly, as their open rates are much lower compared to SMS.

2.4 Use QR Codes for In-Store Reviews

  • Generate a QR code for collecting reviews in brick-and-mortar stores.
  • Print the QR code on plaques or flyers to provide an easy way for customers to leave reviews on the spot.

2.5 Detect and Block Spam Reviews

  • Enable spam detection to automatically block suspicious or fake reviews from being posted.

Step 3: Creating Automated Workflows for Review Management

Automations in GoHighLevel enable you to handle review requests efficiently.

3.1 Building a Gated Review Workflow

  1. Trigger Setup:
    • Start the workflow with a trigger: Add Tag (e.g., “Send Review Request”).
    • Use this tag to initiate the workflow for customers who have completed a transaction or service.
  2. Review SMS Workflow:
    • Send an SMS asking for feedback:”Hi [First Name], this is [Your Name] from [Your Business]. Could you let us know how we did on a scale of 1-5 stars? Your feedback is appreciated!”
    • Wait for a response and evaluate:
      • 4-5 Stars: Send a follow-up SMS with a Google review request.
      • 1-3 Stars: Respond politely and redirect the feedback for resolution:”Thanks for your feedback. We’ll share this with our team to improve!”
    • If no response is received, send a follow-up SMS after two days.
  3. AI Workflow Assistance:
    • Use GoHighLevel’s AI to describe workflows, offer suggestions, and troubleshoot issues.
    • Suggestions include adding email notifications, logging reviews, and upselling opportunities.

Step 4: Extending and Enhancing the Workflow

4.1 Add Follow-Up Messages

  • Duplicate workflow actions to send additional reminders for non-responders.
  • Limit follow-ups to two or three to avoid overwhelming recipients.

4.2 Internal Notifications and Upsells

  • Notify your team about negative reviews to address issues quickly.
  • Use review responses to identify upsell opportunities or recommend additional services.

Step 5: Selling Reputation Management as a Service

Reputation management is a scalable service you can easily integrate into your agency’s offerings.

Why Clients Need Reputation Management:

  • Many businesses struggle to manage reviews consistently.
  • Improving online reputation drives more customers to their business.

How to Sell the Service:

  1. Offer reputation management as a standalone service or as part of a larger package.
  2. Highlight the benefits:
    • Increased Google visibility.
    • Positive customer impressions.
    • Automation saves time and effort.
  3. Use results from existing clients as case studies to attract new business.

Bonus: Exclusive Agency Growth Resources

To accelerate your agency’s success, take advantage of free tools and resources:

  • 30-Day Free Trial of GoHighLevel: Start using a pre-loaded account to bring in clients immediately.
  • Proven Growth System: Templates, scripts, and funnels tested and perfected for agency growth.
  • Coaching and Support:
    • 1-on-1 kickoff call.
    • 24/7 expert support.
    • Private community access.
    • Daily live coaching with experienced professionals.

Conclusion

GoHighLevel’s reputation management tools provide a powerful way to improve client reviews, enhance their online presence, and scale your agency. By automating key tasks and leveraging AI features, you can deliver exceptional value with minimal effort.

Start building your reputation management service today and see real results for your clients and your agency. For more resources and a free trial, click the link below and take the first step toward transforming your business.