5 Best White Label CRM Software For Agencies

White label CRM platforms empower businesses to deliver tailor-made and branded CRM solutions to their clientele, all without the burdensome costs associated with internal software development.

Within this article, we will conduct a detailed examination of the best white label CRM platforms accessible in the market. This examination will encompass their essential features, pricing structures, and the extent of customer support they offer.

Regardless of whether you represent a small business with a focus on optimizing your sales procedures or a larger enterprise seeking a holistic CRM solution, we’ve got your requirements addressed.

Best White Label CRM Platforms for Agencies

1. GoHighLevel

GoHighLevel stands out as a remarkable CRM software dedicated to helping businesses effectively manage their interactions with both customers and potential prospects.

In my opinion, GoHighLevel CRM emerges as the best white label CRM platform available on the internet. It is the software we employ for our SaaS reselling endeavors. This versatile platform offers a rich array of features and capabilities, tailored to meet the diverse needs of agencies and businesses, regardless of their size.

One of its most enticing features is the ability to rebrand and resell the software under your unique brand name, complete with pricing that aligns with your preferences. Furthermore, you get to retain the entirety of the profits generated from your reselling efforts.

GoHighLevel has been purposefully designed to be user-friendly, rebrandable, and simple to market. This makes it an optimal choice for marketing agencies and white-label CRM resellers who seek to significantly boost their revenue without undue complexity.

In contrast to many other platforms that require payments for each acquired customer, GoHighLevel allows you to resell their CRM service under your brand to an unlimited number of clients, all for a single, cost-effective price.

In summary, GoHighLevel presents itself as a holistic white label CRM platform that empowers digital marketing agencies with a wide spectrum of tools. These tools facilitate efficient customer relationship management, automate sales and marketing processes, and facilitate profitable software reselling to their clientele.

Key Features:

  • CRM
  • White label capabilities
  • Lead capture forms
  • Lead tracking and management
  • Email marketing and automation
  • Sales pipeline management
  • Customizable branding and messaging
  • Contact Management
  • Task Management
  • Appointment Scheduling
  • Call Recording
  • Lead Scoring
  • Marketing Automation
  • Customizable Dashboards


  • Intuitive and user-friendly interface
  • Expert assistance available for creating customized mobile apps and custom Zaps to match your brand
  • An extensive array of features
  • Offers a 14-day free trial for evaluation
  • Flexible pricing plans to accommodate various business needs
  • High degree of customizability
  • Responsive and helpful customer support


  • Not the optimal choice for eCommerce businesses
  • Some features have limitations in the lower pricing plans

Pricing Options for GoHighLevel:

  • Agency Starter: $97 per month
  • Agency Unlimited: $297 per month
  • Agency Pro (White label plan): $497 per month

2. Vendasta

Vendasta is a CRM software solution that specializes in providing a robust platform for businesses to effectively manage and enhance their online presence.

Their platform encompasses a wide array of solutions, ranging from website development, search engine optimization, and social media management to reputation management.

While their primary focus is on catering to the needs of small and medium-sized businesses, Vendasta’s platform is designed with a user-friendly interface that can be tailored to suit the unique requirements of individual clients.

A standout feature offered by Vendasta is their white label CRM solution, which empowers businesses to offer the platform under their own branding and messaging.

This feature is particularly valuable for businesses that intend to provide services to their clients while retaining their brand identity.

Vendasta’s white label marketing services available for resale encompass an impressive array of offerings, including Reputation management, Listing management, Content services, Digital advertising,

Web design, and Social media content. Businesses can leverage these services to expand their revenue streams and serve their clients more comprehensively.

Commission Structure for Resales: Vendasta offers competitive commissions, typically in the range of 20% to 30% on resales.

Key Features:

  • Contact Management
  • Lead Management
  • Sales Management
  • Marketing Automation
  • Social Media Management
  • Business Listing Management
  • Reputation Management
  • Website Management
  • E-commerce Management
  • Analytics and Reporting
  • Customizable Dashboards


  • Offers a comprehensive and versatile set of features
  • Scalable and flexible, accommodating various business needs
  • Allows customizable branding and messaging
  • Responsive and supportive customer support
  • Advanced analytics and reporting capabilities
  • Provides integration options with other platforms


  • Some users may find the platform complex to navigate
  • Certain features have limitations in the lower-tier pricing plans

Pricing Options for Vendasta:

  • Essentials: $359 per month
  • Professional: $749 per month
  • Premium: $1,579 per month
  • Custom: $3,099 per month All these plans are complemented by a 14-day free trial period for evaluation.

3. Bitrix24

Bitrix24 stands out as a comprehensive suite of business management tools, encompassing essential functionalities like CRM, project management, task management, document management, and communication tools.

This cloud-based platform serves as a centralized hub for businesses, offering a unified space to oversee customer relationships, projects, tasks, and communications.

One distinctive feature of Bitrix24 is its cost-effective white label option, which empowers businesses to rebrand the platform and utilize it as their own solution, either at no cost or for a minimal fee.

With the white label feature, businesses can tailor the platform to reflect their unique identity, incorporating their logo, color scheme, and domain name.

This ability to present the platform as an in-house product can significantly bolster brand recognition and customer loyalty. Additionally, businesses have the opportunity to offer this platform as a value-added service to their own clientele.

Commission Structure for Resales: Bitrix24 offers the potential for substantial commissions, with the opportunity to earn up to 50% on resales.

Key Features:

  • CRM (customer relationship management)
  • Project management
  • Task management
  • Document management
  • Communication tools (email, instant messaging, video conferencing)
  • Calendar and schedule management
  • Time tracking
  • Mobile app
  • White label option
  • Integrations with other software (e.g. Google Drive, Dropbox, Zendesk)


  • Offers a comprehensive suite of business management tools
  • Cloud-based, accessible from anywhere
  • Customizable, with the option to brand it as your own product
  • Available in both free and paid versions
  • Well-suited for small and medium-sized businesses
  • Provides a mobile app for on-the-go access
  • White label option for a personalized touch


  • Some features may be overwhelming or unnecessary for certain businesses
  • The interface may be challenging for some users to navigate

Pricing Plans:

  • Free Plan: $0 per month
  • Basic Plan: $49 per month
  • Standard Plan: $99 per month
  • Professional Plan: $199 per month

4. Jetpack CRM

Jetpack CRM serves as a customer relationship management (CRM) plugin specially designed for the widely-used WordPress website platform.

This plugin empowers users to efficiently manage and monitor leads, customers, and sales interactions, all seamlessly integrated into their WordPress dashboard.

Jetpack CRM’s feature set includes contact management, lead capture forms, sales pipeline oversight, and seamless email marketing integration.

It stands out as an ideal solution for small businesses seeking to streamline their sales and customer management processes. Notably, it offers one of the most compelling white label CRM services in the market.

Key Features of Jetpack CRM:

  • Contact management
  • Lead capture forms
  • Sales pipeline management
  • Email marketing integration
  • Customizable fields and tags
  • Task and appointment scheduling
  • Reports and analytics
  • Customizable email templates
  • Integrations with popular WordPress forms and email marketing plugins


  • User-friendly and easy to navigate
  • Seamless integration with WordPress
  • Affordable pricing plans
  • Customizability to align with your branding
  • Inclusion of built-in lead capture forms
  • Effective sales pipeline management


  • Limited customization options
  • A relatively limited number of integrations
  • Offers a somewhat limited range of reporting and analytics

Pricing Plans:

  • Freelancer: $11 per month
  • Entrepreneur: $17 per month
  • Reseller: $5.40 per site

5. Simvoly

Simvoly is a user-friendly website-building platform tailored for those who wish to craft professional websites without the need for coding skills. This platform offers a convenient drag-and-drop interface, simplifying the website-building process.

Users have access to a diverse array of templates and design choices. Simvoly further enhances its offerings with built-in e-commerce features, empowering users to establish online stores seamlessly on their websites.

The core aim of Simvoly is to provide small business owners and entrepreneurs with a hassle-free online presence, even if they lack technical expertise.

Simvoly extends its capabilities through a white label version, allowing businesses to leverage the platform under their unique branding and messaging. This feature proves invaluable to businesses that offer services to clients under their own brand.

With Simvoly white label, businesses gain the capacity to oversee website management, e-commerce operations, lead generation, marketing automation, and customer relationship management, all while maintaining their distinct branding.

Furthermore, the platform offers extensive customization options for the user interface, email templates, and more.

Key Features:

  • Website creation and management
  • E-commerce management
  • Lead generation and management
  • Marketing automation
  • Customizable branding and messaging
  • Contact and customer management
  • Appointment scheduling
  • Email marketing
  • Advanced analytics and reporting


  • A comprehensive feature set
  • Cost-effective white label CRM software
  • User-friendly interface
  • Customizable branding and messaging
  • Strong customer support
  • Advanced analytics and reporting
  • Integration capabilities with other platforms


  • Some features may prove intricate for certain users


  • Personal: $12 per month
  • Business: $29 per month
  • Growth: $59 per month
  • Pro: $149 per month

Advantages of White Label CRM

White label CRM offers several advantages, which include:

  • Customization: You have the flexibility to customize the CRM to align with your unique business requirements, ensuring it caters to your specific needs.
  • Rebranding: You can incorporate your branding elements into the CRM, giving it a look and feel that matches your own product.
  • Reselling Opportunities: As a reseller, you can provide the white-labeled CRM to clients, creating an additional revenue stream through commissions.
  • Scalability: White label CRMs often come with scalability options, allowing them to adapt to your business’s growth and evolving needs.
  • Client Engagement: It equips you with a professional tool for engaging with clients, enhancing their trust in your services.
  • Competitive Edge: You can maintain a competitive edge by offering a branded CRM solution, all without the necessity for extensive development efforts.


Numerous CRM solutions equipped with white label capabilities cater to marketing agencies. Nevertheless, in my view, GoHighLevel stands out as the premier white label CRM software accessible on the internet.

It not only boasts unparalleled features but also empowers agencies with complete authority over the monetization of their CRM solution.

GoHighLevel is an all-encompassing CRM software, providing an extensive array of features and functionalities. These encompass sales automation, marketing automation, customer service, support, and a myriad of other tools and capabilities.