How to Write a Fiverr Gig Description that Sells in 6 Steps
This is one of the best times to start freelancing, and Fiverr is a great platform to start. But whether you get jobs or not depends largely on your Fiverr gig description and Profile description.
Writing a Fiverr gig description for beginners can be extremely tedious for some people. However, that’s only because you’re not sure how to go about it.
In this guide, I’m going to tell you everything you need to know to create an amazing gig description that’ll draw in customers like bees to honey.
Also, I will provide you my Fiverr gig description template for beginners which will make writing yours very simple.
Things to Do Before You Start Writing Your Gig Description
I implied it before, but now I will say it outright: Your Fiverr gig description(s) is a crucial part of your Fiverr career. You need to look professional, reliable, committed, and dedicated.
Giving you a job is the equivalent of trusting you with an important task for the customer. Although you will get a monetary reward, the customer wants to know if they can trust you to get the job done right.
Your gig description is where they go to investigate if you’re worthy. So, before you start writing anything, you need to check out a few things.
1. Check Out Your Competition
Competitor research is an essential part of the business. Freelancing is no different.
While there is a fundamental difference between a Fiverr gig description for beginners and a gig description for a top seller, you may be able to find some ideas.
And NO, I’m not saying you should go and copy and paste some top seller’s gig. In fact, by doing that, you could shoot yourself in the foot.
If Fiverr’s algorithm finds your copied description, you’re going to have a real hard time getting your gig to appear on top when your niche is searched up.
I advise that you choose six competitors with good reviews and ratings. Two top sellers, two level-two sellers, and two level-one sellers is a good distribution.
Carefully examine their descriptions and pick out the common factors and some unique points you think may work for you. I used this strategy when starting out on Fiverr and it helped me get orders as a new seller fast.
2. Do Your Research
This point has two parts.
Fiverr has an algorithm that also takes keywords into accounts when selecting gigs to be placed at the top of the search rankings. Of course, keywords vary in every niche, so you’ll have to find out the ones for your niche by yourself.
How do you do this? Here are a few tips.
Search for your gig in Fiverr’s search bar. Use the generic name or even the first word of your niche name.
For example, typing “content writing” in the search bar will give me suggestions like “creative content writing,” “blog content writing services,” “content SEO writer,” “SEO friendly content writing,” and more.
These are all keywords that can be used to increase the visibility of your gig.
Shortlist the ones you feel are most relevant to you. If you click on these keywords, you’ll see how many services are being offered in relation to that keyword.
Take the ones with the least number of services available because it’s easier to rank higher in a niche with fewer competitors.
- You can also use your competitors to find keywords. Type in your niche into the Fiverr search box and click Search. When the results appear, search for common phrases in bestselling gigs by changing the settings from Sort by Relevance to Sort by Bestselling. Then, take a close look at important sections like gig titles, URLs, tags, and images. You’ll find some common ground there. For example, the Fiverr gig title examples under a “logo design” search with adjusted settings have many gigs with the keyword “minimalist logo design.”
This is another common research point. You need to ask yourself what customers need from you. What do they expect from your services?
You can get your answers from other top freelancers and their reviews. What services do they offer, and what are the qualities that their customers’ praise?
In this way, you can pinpoint focus areas and avoid wasting time emphasizing points that don’t matter.
3. Simplicity is Key
Use basic English to communicate your intent to your buyer. Many buyers aren’t native English speakers, and there aren’t a lot of people who can spare the time to google complicated words.
So, use simple English, short sentences, and short paragraphs. That way, you can communicate effectively while keeping your audience interested.
If you can’t hack it by yourself, use the free readability test provided by Perry Marshall. A grade of seven and lower would be amazing.
4. Talk It Only If You Can Walk It
Okay, we know I said that you should look at other competitors’ Fiverr gig descriptions to get insight into keywords and what buyers want.
However, that doesn’t mean that you should assume that you can handle the services those competitors offer. Please don’t offer a service that you can’t back up.
If you cannot do it easily, please don’t say you can except you plan on flipping such service to someone that does.
If you get an order for a service that sells well but is too difficult for you to handle, it can affect your order completion rate, which is vital for success on Fiverr.
Bonus Tip: Put a lot of thought into your Fiverr gig title. Look for the main keywords in those best-selling gigs and use them as Fiverr gig title samples to craft your headings.
Okay, now that you know how to lay the foundation for a great Fiverr gig description, let’s get to the actual building.
How to Make a Great Fiverr Gig Description
The ideal Fiverr gig description should consist of six parts.
- Welcome/ Introduction
- Your experience
- What you’re selling and how you’re selling it.
- Why should the customer choose you?
- Your requirements
- Call to action
These seven things are the essential parts of a Fiverr gig description. Of course, not everyone writes them the same way, as I’ll explain later.
After I’m done explaining what every point means, I’ll give you a template and two examples to start.
Now, let’s get to the first part.
1. The Welcome/Introduction
Welcoming the buyer to your gig isn’t something every freelancer does, but it serves as a way to make your persona seem a little friendlier. Of course, this mainly works for individual freelancers.
If you have a team or studio and will use the pronoun “we,” a welcome message might seem a little out of place. But for individuals hoping to draw customers in and hopefully get repeat buyers, a warm welcome may be just right.
Also, please note that your welcome doesn’t actually have to have “Welcome!” or “Greetings!” or even a “Hello.” Your welcome only needs to introduce your customer to your skills.
Here’s an example:
“Are you a website owner looking for great SEO-optimized content to get your website to Google’s first page? If yes, then you’ve found the right person for the job. My name’s Amanda and I’m the professional website content writer that’s going to take your website all the way to the #1 search ranking.”
An example that’s a little bit more unique would read:
“Your website is your reception for all your prospective customers. Your content is your receptionist, the one who attends to your customers and gives them information. You wouldn’t hire a receptionist who can’t speak properly. So why would you leave your content creation to anyone other than me?
Hi, my name is Escape230, and I’m the best person to “train” your “receptionist.”
2. Your Experience
Next, you’ll have to expand on your relevant experience. Customers prefer working with people who have experience.
Nobody wants to be the first lab rat for a new scientist, and not many want to be the first customer of a fresh freelancer. Experience makes buyers feel that you are reliable and can deliver the service.
However, you shouldn’t write a long account of all your jobs. Remember, it’s a Fiver gig description, not a CV. Keep it short and sweet.
Here’s an example:
“I’ve worked as a website content writer for over 5 years and I run my own blog where I give tips on how to drive traffic through SEO-optimized content.”
This might be a challenge if you’re a beginner without any prior experience, education, or certification. But it is still doable. Just switch from experience to passion.
Here’s an intro from a Fiverr gig description for logo design
“After over eight years of creating posters and logos as a pastime, I decided to turn my passion into a career. Are you looking for something creative, unique, professional, and outstanding? I’ve been creating graphics for years and can guarantee that your work will be accomplished perfectly!”
Passion, enthusiasm, and a promise of customer satisfaction can take your customer’s mind off your lack of experience.
3. What You’re Selling and How You’re Selling It
In this part of your gig, you’re going to explain how you’ll work. That is, you’re going to expand on what services you’re offering when the customer can expect their results, how many revisions you’ll provide, and more.
On Fiverr, there are limits to how you can sell your gig. There are ways to add extras and gig multiples, but these are extremely restricted as a new freelancer.
As you go up in level, the restrictions will become fewer, but for now, it’s best to list your services and prices both on your gig and its description.
Depending on what you’re selling and how you want to offer it, your services can look a lot different from other sellers. Let me give an example.
Fiverr Gig description samples
There are two sellers with gig descriptions for content writing. Here’s what one of them provides:
“What you will get in my articles:
- SEO friendly and highly engaging content
- Plagiarism free
- Well researched keywords
- A clear, cogent article with no filler or fluff
- On-page SEO will be available if necessary
- 100% guaranteed to pass Copyscape
- Unlimited revisions.”
“What you can expect from us:
- Website content, including the homepage, About Us, Services, Contact Us, etc.
- Articles and blog posts (any topic excluding adult themes).
- USA based native content writer
- Unique and user-friendly SEO web content
- Killer content writing service
- Keyword Research
- Quick turn around time
- Fast Delivery
- 100% Original Killer Content
- 24/7 support.”
Now, here’s another one in the same niche but written in a completely different way:
“The niches I cover:
- Pop Culture
- Motivational / Self-Help
- Health / Wellness.”
Note: There are a few niches with almost the same services offered. For example, most Fiverr gig description samples for data entry have mostly the same offers with differing experiences.
4. Why Should the Customer Choose You?
Now, you need to list out the unique points of your service. There can be over fifty thousand gigs under a single keyword.
So, you need to tell your buyer what he benefits from your gig specifically.
Honestly, there are many ways to go about it, and this is the area where your creativity can shine through. You can create a list of your special services.
“What you get from this service:
- Satisfaction guaranteed 100%
- Thorough research
- Properly researched and integrated SEO keywords.
- Unlimited revisions.”
There are many ways to write this part, but it depends on the unique services you can offer and the niche you’re in.
For more inspiration, you should check out some other Fiverr gig descriptions in your niche. Level two and top sellers have some of the best gig benefits.
5. What You’ll Need (Requirements)
You’ll always need a few things before you can start a service. To avoid unnecessary messages, you should list out the items you’ll need from your customers. You should also write it in your FAQs, just to be sure.
6. Call to Action
This is arguably the most important part of any Fiverr gig description. All you need to do is remind the customer to order your service.
It can be something as simple as “Order Now!” or a more sedate, “I look forward to working with you.”
Conclusion (Free Template)
Now we’ll show you my original free gig description template that you can use to craft your Fiverr gig description.
Fiverr Gig Description Template
Are you looking for a professional (insert niche name here)? Do you need a reliable (insert niche name here) to get work done right when you’re in a hurry? Then, welcome.
I’m (insert name here), an expert (insert niche name here) with X years of experience. I’ve worked with several people over the years and have decided to share my passion for quality work here on Fiverr.
What You Get:
- Insert feature one
- Insert feature two
- Insert feature three, and so on.
Why You Should Hire Me
- Insert reason one
- Insert reason two
- Insert reason three, and so on.
- Insert requirement one
- Insert requirement two
- Insert requirement three, and so on.
Please feel free to contact me if you have any questions. I look forward to working with you.”