What Is HighLevel CRM? Complete Details of GoHighLevel

Navigating the challenges of running an agency can be daunting. Balancing relationships with customers, employees, vendors, and financial resources while striving for expansion is a complex endeavor. Many organizations struggle to manage these demands on their own, leading to potential failures.

However, a simpler path emerges when you have a dedicated team working collectively toward your agency’s growth.

This is where GoHighLevel comes into play.

In this comprehensive article, we will delve into what GoHighLevel offers, including its features, pricing, and essential information you need to know.

What is GoHighLevel?

GoHighLevel is a cloud-based all-in-one CRM and marketing automation software. It serves as a powerful tool for digital marketing agencies, providing access to a comprehensive suite of resources necessary for lead acquisition, marketing automation, and client management.

The primary goal of this software is to amplify sales leads while saving time and money, eliminating the complexity of juggling multiple disconnected systems.

It encompasses an array of functionalities, including website building, membership site creation, call monitoring, CRM, sales funnels, landing pages, email marketing, reputation management, SMS marketing, and more. The convergence of these features positions GoHighLevel as a practical and effective solution within the marketing industry.

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Who Can Use GoHighLevel CRM?

GoHighLevel is a valuable asset for anyone seeking to drive their organization towards growth. By consolidating marketing resources through this software, you can optimize efficiency, eliminate redundancy, and make cost-effective choices by utilizing fewer tools.

This platform proves beneficial for marketing agencies, businesses, entrepreneurs, sales teams, local firms, and professionals in various domains. Whether you are a business owner looking to enhance your sales and marketing strategies or a sales professional seeking to streamline lead management, GoHighLevel offers a versatile and effective solution.

Key Features of HighLevel CRM

1. Funnel & Landing Pages Builder

Utilize the Funnels & Landing Pages Builder to effortlessly create stunning landing pages. Whether using one-click templates or crafting your original designs, you can construct visually appealing pages.

Additionally, the builder allows you to set up multiple funnels and seamlessly direct traffic to them from the dashboard. This powerful tool facilitates the creation of high-converting sales funnels, enabling you to select from pre-designed templates for quick setup.

2. GoHighLevel SMS Marketing

Engage directly with clients on their mobile devices through the GoHighLevel SMS Marketing function. This versatile feature serves a variety of purposes, from customer service to marketing and promotions.

Unlike other platforms, GoHighLevel’s SMS Marketing feature enables you to send messages to multiple clients simultaneously, eliminating the need for a separate bulk SMS service provider. You can also monitor message delivery and responses directly from your account dashboard.

3. Membership Websites

GoHighLevel empowers you to establish and market membership websites for your products. This includes seamless integration for transferring existing membership sites from other platforms.

The intuitive dashboard allows you to manage course content, edit layouts, upload videos, and personalize your membership site’s appearance with your domain, providing a comprehensive solution for course creators.

4. Reporting & Analytics

Comprehensive reporting and analytics encompass data from various sources, such as Facebook Ads, Google Ads, and website traffic.

This feature enables you to gain insights into visitor behavior, interaction, and journey, facilitating data-driven decisions and performance evaluation.

5. Content Management

Streamline content creation and management through GoHighLevel’s Content Management System (CMS).

Effortlessly edit existing pages, add new content, schedule posts, and maintain a consistent social media presence. The intuitive interface allows you to manage your content effectively, ensuring a cohesive online presence.

6. Booking and Online Appointment Tool

Enhance client interaction with the Booking and Online Appointment Tool.

Create and share calendars to showcase your availability, enabling clients to view and schedule appointments conveniently. This tool simplifies calendar management and integration within your funnels.

7. CRM and Pipeline Management

GoHighLevel’s integrated CRM and Pipeline Management offer a holistic approach to lead and client management. It supports mobile devices, ensuring accessibility to leads and accounts on the go.

The responsive design guarantees a seamless experience across devices, while data insights enable informed decision-making.

8. GoHighLevel Integrations

Seamlessly integrate various applications with GoHighLevel to enhance your workflow. By using webhooks, you can connect your preferred apps, and you can also link to Zapier for expanded integration options.

The integration possibilities encompass platforms such as WordPress, Mailchimp, PayPal, Calendly, Pipedrive, ActiveCampaign, Kajabi, Leadpages, Teachable, and more.

9. Mobile App

GoHighLevel’s mobile app is designed with your agency in mind, offering convenience and portability. It facilitates client profile creation, lead generation through phone or email, and initiation of new projects.

The app extends your accessibility and functionality, enabling you to manage your agency on the move.

10. Reputation Management

Harness the power of GoHighLevel’s CRM Reputation Management to oversee client comments and reviews.

This feature empowers you to solicit reviews from clients on platforms of your choice using a “Review Request” form. Take control of your organization’s reputation and enhance its online presence.

11. GoHighLevel White Label and SaaS Mode

One of GoHighLevel’s standout features is the White Label and SaaS Mode, available through the HighLevel Agency Pro plan. This feature empowers you to fully customize the entire GoHighLevel platform with your brand identity and resell it as a service to your clients. Here are the key advantages of this remarkable offering:

Create Your Own White Labeling Platform: The white-label capability enables you to seamlessly integrate your branding into the platform. This ensures that the software presents itself as an extension of your company’s offerings, rather than being associated with GoHighLevel. Your clients will experience a cohesive and consistent brand presence.

Sell GoHighLevel to Your Clients: Leverage the power of the complete GoHighLevel platform and app to elevate the value you provide as an agency. Whether you offer it as a standalone service or incorporate it into a comprehensive marketing package, this capability expands the range of solutions you can deliver.

Set Your Own Prices: While GoHighLevel has its own costs for accessing the platform, this feature allows you to set your own prices when reselling it to your clients. By doing so, you retain full control over your pricing structure and retain 100% of the profit. Whether you choose a monthly, annual, or one-time fee model, you have the flexibility to adapt to your business strategy.

Offer Comprehensive Training: To enhance the value proposition even further, you have the option to provide comprehensive training on the platform and charge for it. This empowers your clients with the knowledge and skills to maximize the benefits of GoHighLevel’s tools, establishing you as a trusted resource.

12. Workflow Automation

GoHighLevel’s workflow automation tool simplifies the process of creating and managing marketing campaigns.

This feature allows you to visually design workflows resembling flowcharts. Begin by setting up an event, such as an email invitation, and seamlessly connect subsequent follow-up events.

The drag-and-drop interface enables intuitive workflow creation, with additional customization options available for each event.

A remarkable aspect of this tool is its seamless integration of all marketing channels, including email, social media, and text messaging, into your workflows. Pre-configured templates called “snapshots” cater to various industries, expediting campaign setup and optimization.

Benefits of GoHighLevel CRM

1. All-in-One Solution

GoHighLevel provides a comprehensive suite of tools for creating, nurturing, and managing marketing campaigns and CRM, streamlining your operations.

2. Cost-Efficient

With a single plan, you gain unlimited access to all features and tools, eliminating the need to invest in multiple software applications, thus saving costs.

3. Task Automation

Automate lead communication, appointment booking, lead pipeline management, and campaign workflows, enhancing efficiency and productivity.

4. White Label Ability

GoHighLevel’s customizable white label feature empowers marketing agencies to resell the platform as their own branded product, enhancing their brand presence.

5. User-Friendly Interface

Utilize easy-to-use building tools to create funnels, emails, forms, websites, and landing pages, all managed from a single dashboard.

6. Mobile Application

Stay connected with clients, manage appointments, and access crucial features on the go, ensuring you never miss a lead opportunity.

7. Templates and Snapshots

Leverage pre-configured templates for various industries to expedite campaign setup, saving valuable time and effort.

8. Responsive Customer Support

GoHighLevel offers comprehensive customer support accessible 24/7 via phone or live chat, ensuring prompt assistance.

GoHighLevel Comparison with Competitors

GoHighLevel stands out by integrating the best elements of platforms like ClickFunnels, MailChimp, ActiveCampaign, and more into a unified solution.

This platform empowers you to build high-converting sales funnels effortlessly, with features such as A/B testing, advanced analytics, landing pages, and lead magnets.

GoHighLevel vs ClickFunnels

GoHighLevel distinguishes itself from ClickFunnels through its functionality and target audience. While ClickFunnels focuses on funnel-building capabilities, GoHighLevel caters specifically to agencies seeking robust marketing and CRM solutions.

GHL offers a wider range of features at a more affordable price point, making it a compelling option for agency-based businesses.


ClickFunnels places a strong emphasis on its funnel-building capabilities, providing guided and user-friendly templates that make it easy for beginners to get started quickly. The platform also offers a split test feature, enabling users to create parallel funnels with slight variations in order to compare their performance.

ClickFunnels stands out for its extensive range of training resources, which are available both for free and through paid options.

These resources, including the renowned “One Funnel Away” training by ClickFunnels founder Russell Brunson, contribute to its appeal.

In contrast, one of HighLevel’s notable features is its conversations dashboard, which seamlessly blends automated campaigns with manual messaging for efficient and effective communication.


Both platforms offer options for live chat and email support. However, HighLevel GHL takes support a step further by providing video support to all users.

ClickFunnels, on the other hand, outsources its support services, and video support is only accessible through the $2,500 plan or the priority support option. Additionally, ClickFunnels users have access to group Zoom calls.


Both platforms present users with various pricing plans to choose from. ClickFunnels starts at $197 per month, but this plan offers limited features.

If users wish to access email and text messaging capabilities, they are required to integrate separate software solutions, which can be less convenient and potentially more costly.

On the contrary, GHL’s Agency Starter Plan is priced at $97 per month and includes a comprehensive range of features right from the beginning. The only restriction is access to a single account. This plan is particularly well-suited for small agencies that are just starting out with one client or have specific needs.


For agency owners, GHL emerges as the superior choice. It not only offers a wider array of features but does so at a more affordable price point.

This affordability doesn’t come at the expense of quality; in fact, GoHighLevel maintains its commitment to providing robust functionality. As a result, GHL stands as a more cost-effective and practical solution for businesses operating in the agency space.

GoHighLevel vs ActiveCampaign


ActiveCampaign allows users to send text messages, but it lacks the capacity to receive responses. Conversely, Go High Level offers a more comprehensive spectrum of functionalities.

Users can not only send text messages but also emails, Facebook Messages, Instagram Direct Messages, Google Chats, and WhatsApp messages. Moreover, they have the capability to respond to messages received through these platforms.


ActiveCampaign extends chat and email support across all its plans.

However, phone support is exclusively available within the Enterprise plan. In contrast, Go High Level goes a step further by providing live chat, live Zoom support, concierge migrations, and access to a free Facebook community for all its users.


ActiveCampaign boasts an extensive array of resources, encompassing knowledge bases, video courses, and a community forum. Additionally, a one-to-one training program is accessible, commencing from the Plus plan.

On the other hand, Go High Level, being relatively new, currently offers a more limited selection of training resources.

In summary, while ActiveCampaign excels in offering robust support and a diverse range of training materials, GoHighLevel distinguishes itself with its extensive functionality. This empowers users to seamlessly communicate through multiple channels and effectively manage messages originating from various platforms.

GoHighLevel Pricing: How Much Does It Cost?

GoHighLevel Pricing Breakdown: GoHighLevel offers a range of pricing options to suit your needs:

Agency Starter Account – $97/month

The GoHighLevel CRM Starter Account is an excellent choice to kickstart your CRM and agency, even if it’s designed for a single account.

It equips you with all the necessary tools to efficiently manage clients, projects, tasks, and crucial documents. Designed for small businesses and independent contractors seeking an improved method to oversee clients, projects, and responsibilities, GoHighLevel Agency Starter is the perfect solution.

It provides all the essential functionalities for small businesses, making it affordable and user-friendly. This plan is particularly well-suited for those running a low-budget marketing company.

Additionally, a 14-day free trial is available from Go HighLevel to explore its features. However, if you’re aiming for more comprehensive capabilities, the GoHighLevel Unlimited Account may be the right choice for you.

Agency Unlimited Account – $297/month

The Agency Unlimited Account builds upon the features of the CRM Starter account, offering even more benefits.

With this plan, you have the ability to connect an unlimited number of clients and team members, as well as manage an extensive array of projects and tasks.

Moreover, you’ll gain access to enhanced dashboards and reports, enabling you to closely monitor and track your agency’s growth over time.

GoHighLevel White Label Pricing

The GoHighLevel White Label white label pricing plan is a remarkable addition to the platform. It is available for $497 per month. It offers agencies the ability to customize the entire GoHighLevel platform and resell it to their clients at their preferred price.

This personalized branding enhances your agency’s professional image and client interactions.

To further establish a consistent brand identity, the HighLevel team can also create a branded Zapier integration tailored specifically for your company. It’s important to note that access to the white label feature requires a pre-existing Agency Unlimited Account.

FAQs about GoHighLevel

Is GoHighLevel a CRM Tool?

GoHighLevel is a comprehensive CRM and marketing platform that provides customer relationship management services to marketing firms and business owners. It enables you to oversee all aspects of your clients’ operations, including sales funnels, lead tracking, outbound calling, SMS and voice calls, follow-up sequences, and meetings.

Is HighLevel Easy to Use?

GoHighLevel is designed to be user-friendly, although there may be a learning curve when familiarizing yourself with the full range of tools the platform offers.

Is GoHighLevel Any Good?

GoHighLevel is widely regarded as one of the best all-in-one CRM and marketing software solutions. It is specifically tailored for digital marketing agencies and SaaS resellers to enhance lead generation and optimize sales processes.

Does GoHighLevel Offer a White-Label App?

Yes, GoHighLevel offers a white-label package for an additional cost of $497 per month. This package includes a white-labeled reviews app and a Zapier setup customized for your business.

What Tools Can GoHighLevel Replace?

GoHighLevel can replace numerous tools, including ClickFunnels, MailChimp, Teachable, WordPress, ActiveCampaign, Pipeline, Kartra, Calendly, Hubspot, SalesForce, Woodpecker, and more.

Does GoHighLevel Allow Custom Domains?

Yes, High Level permits the use of custom domains. You can connect a custom domain or subdomain to your membership site by accessing the settings and establishing the connection. However, these custom domains cannot be used in conjunction with your websites, funnels, or Whitelabel domains.

Is There a Limit on the Number of Funnels in GoHighLevel?

GoHighLevel allows you to create an unlimited number of funnels to support your advertising efforts. This is in contrast to ClickFunnels and other funnel builders that may impose limitations on the number of funnels you can create.

In Conclusion

GoHighLevel is a transformative software that facilitates business growth, streamlines marketing activities, enhances brand management, and optimizes lead generation.

Its comprehensive functionalities, including CRM, workflow automation, SMS marketing, and white label capabilities, position it as an indispensable tool for marketing agencies and businesses alike.

By providing an all-in-one solution, GoHighLevel empowers you to deliver exceptional value to clients, streamline operations, and propel your agency toward success.