10 Best CRM for Service Businesses

Choosing the right Customer Relationship Management (CRM) software can revolutionize service businesses, facilitating streamlined operations, appointment bookings, exceptional customer support, and the cultivation of lasting client relationships.

However, the abundance of CRM options can make selecting the ideal one for your service business a challenging endeavor.

This article aims to spotlight the best CRM for service businesses. These CRM systems are meticulously crafted to boost productivity, optimize client management, and ultimately propel success in the dynamic realm of service-based industries.

Best CRM for Service Business

1. GoHighLevel

GoHighLevel stands out as the best CRM for service businesses. It serves as a popular CRM for marketing agencies, that is equally equipped with all the necessary tools for service-based businesses to attract, nurture, and convert leads into long-term paying clients.

This software facilitates lead generation, appointment booking, automated engagement through email and SMS marketing, and more.

Additionally, GoHighLevel offers diverse snapshots tailored to various service business niches. Users can download a snapshot relevant to their industry for free, customize it, and seamlessly incorporate it into their business strategies.

Notably, for those interested in selling Software as a Service (SaaS) products, GoHighLevel software allows for software rebranding, enabling users to resell it to clients at their preferred pricing and retain 100% of the profit.

Key Features of GoHighLevel:

  • CRM (Customer Relationship Management): GoHighLevel provides a comprehensive CRM system, enabling businesses to efficiently manage leads, deals, and customer interactions within a unified and easily accessible platform.
  • Landing Page & Sales Funnel: Utilizing GoHighLevel’s intuitive drag-and-drop builder, users can quickly create compelling landing pages and sales funnels that drive conversions and engage target audiences effectively.
  • Lead Capture Forms: Businesses can design custom lead capture forms, easily embedding them on their websites or sharing them across various social media platforms, simplifying the lead generation process.
  • Appointment Scheduling: The platform features a built-in appointment scheduling system, facilitating the seamless booking of appointments with leads and clients, streamlining the scheduling process.
  • SMS Marketing: GoHighLevel empowers businesses to harness the potential of SMS marketing, an exceptionally effective method for engaging leads and customers, nurturing relationships, and boosting conversions.
  • Email Marketing: The platform provides a robust email marketing system, allowing businesses to create and send personalized email campaigns to their lead and customer base, enhancing engagement and driving conversions.
  • White Label: For agencies, GoHighLevel offers the flexibility to rebrand and resell the software to their clients at their preferred price point, while also enabling them to retain the entire profit.
  • Sales Pipeline Management: Businesses can efficiently oversee their sales pipeline, including lead tracking, deal management, and in-depth reporting, facilitating more informed decision-making.
  • Integrations: GoHighLevel seamlessly integrates with a variety of popular tools, including Zapier, Facebook, and Google, expanding its functionality and compatibility with existing software ecosystems.

GoHighLevel Pricing:

  • Agency Starter: Priced at $97 per month, this package encompasses all the fundamental features of GoHighLevel, restricted to a single user account.
  • Agency Unlimited: Priced at $297 per month, this plan includes all the elements featured in the standard plan and offers the added advantage of an unlimited user account.
  • Agency Pro: At a monthly cost of $497, this plan encompasses all the features found in the Unlimited plan and introduces the valuable benefits of white labeling and SaaS Mode functionality.

2. ClickFunnels 2.0

ClickFunnels 2.0 is a standout sales and marketing platform renowned for its robust section dedicated to empowering service businesses with a highly effective CRM and pipeline management system.

It provides the tools needed to create dynamic marketing campaigns, meticulously track opportunities, manage conversations, appointments, sales team progress, phone communications, lead scoring, and more.

Additionally, ClickFunnels 2.0 places a strong emphasis on user support through comprehensive training and dedicated customer assistance.

Key Features of ClickFunnels 2.0:

  • Custom CRM Funnels: These specialized funnels play a crucial role in efficiently converting leads into paying customers, offering meticulous lead tracking, streamlined deal closures, and essential customer support, all within a unified framework.
  • Advanced Email Workflows: ClickFunnels 2.0 empowers users to construct and activate intricate email workflows customized to user behavior and interactions, significantly enhancing the effectiveness of email marketing campaigns.
  • Course Builder 2.0: The enhanced course builder features a unique user interface and a fresh collection of templates. It facilitates the seamless hosting of lesson videos while ensuring optimization, caching, and robust security, making the process of creating lesson and course pages within the default editor straightforward.
  • eCommerce Site Builder: ClickFunnels 2.0 introduces an eCommerce Site Builder, allowing users to craft comprehensive online stores directly within the platform.
  • Blog Builder: In response to user demands, ClickFunnels 2.0 introduces the much-anticipated Blog Builder. Users can now effortlessly create and publish blog posts within the ClickFunnels ecosystem, adding value for driving organic traffic and expanding content marketing efforts.
  • Enhanced Load Times: ClickFunnels 2.0 achieves faster load times, outperforming competitors in the market, including Shopify, Kajabi, Keap, Kartra, and Groove Pages. This speed enhancement is particularly noteworthy, especially considering the multitude of new features introduced.
  • Real-Time Analytics & Funnel Stats: ClickFunnels 2.0 incorporates a real-time analytics dashboard, delivering vital insights into the performance of your sales funnels.
  • Customer Center: ClickFunnels 2.0 houses a comprehensive Customer Center, serving as a central hub for managing customer-related data. This multifunctional platform enables users to oversee customer courses, payment information, billing profiles, payment history, lead magnets, and more, all within a seamless and integrated environment.

ClickFunnels 2.0 Pricing:

  • ClickFunnels Basic Plan: Priced at $147 per month, this plan equips you with essential tools to create and launch up to 20 funnels. It includes provisions for 1 website, 10,000 email contacts, and provides unlimited access to courses, workflows, pages, products, email sequences, and the valuable share funnels feature.
  • ClickFunnels Pro Plan: At $197 per month, the Pro Plan extends your capabilities, allowing you to create and deploy up to 100 funnels. It includes accommodation for 25,000 contacts, provisions for 1 website, 3 domains, and offers unlimited access to courses, workflows, pages, products, email sequences, and share funnels. Additionally, this plan enhances your experience with added analytics and API access.
  • Funnel Hacker Plan: Available at $297 per month, the Funnel Hacker Plan offers the most extensive range of features for ambitious users. With this plan, you can create an unlimited number of funnels. It provides provisions for 3 websites, 9 domains, and a substantial 200,000 contacts. Alongside unlimited courses, products, email sequences, workflows, and share funnels, this plan enhances your insights with advanced analytics and API access.

3. Freshsales

Freshsales, tailored for small service businesses, presents an economical CRM solution crafted to streamline sales pipeline management and expedite deal closures effectively.

Regarded as the ideal CRM for small service businesses, Freshsales offers a compelling free plan that significantly contributes to achieving successful sales outcomes. With its suite of automation features, Freshsales empowers users to enhance time management and overall productivity.

Key Features of Freshsales:

  • Lead Capture: Freshsales simplifies lead acquisition from various sources, including email, chat, and various social media platforms.
  • Deal Management: Businesses can efficiently oversee their sales pipeline, covering lead monitoring, deal administration, and comprehensive reporting.
  • Email Marketing: Employ a potent email marketing system to craft and dispatch personalized email campaigns to your valuable leads and customers.
  • Phone Integration: Seamlessly integrate with popular phone systems, enabling businesses to initiate and receive calls directly through the CRM.
  • Reporting and Analytics: Harness the potential of a robust reporting system to monitor your performance and make well-informed, data-driven decisions.
  • Mobile App: Freshsales offers a user-friendly mobile app compatible with both iOS and Android, granting businesses the flexibility to manage their sales pipeline while on the move.
  • Integrations: Maximize your CRM’s capabilities by taking advantage of integrations with other widely-used tools such as Zapier, Mailchimp, and Google.

Freshsales Pricing Plans:

  • Growth: Priced at $15 per user per month
  • Pro: Available at $39 per user per month
  • Enterprise: For advanced features, it is priced at $69 per user per month

4. HubSpot

HubSpot, a cloud-based software platform, integrates marketing, sales, and customer service tools to guide businesses through the journey of attracting potential customers and converting them into loyal clientele.

The platform offers a diverse range of features designed to empower service businesses in managing marketing campaigns, automating sales processes, and delivering top-tier customer service.

Key Features of HubSpot:

  • Marketing Automation: HubSpot streamlines marketing efforts with a suite of marketing automation tools, encompassing email marketing, social media scheduling, and lead generation capabilities.
  • Sales Automation: Automation features help businesses streamline sales processes, from lead tracking to deal closure. Sales tracking, lead management, and comprehensive sales analytics are part of this offering.
  • Customer Service Automation: Elevate customer service with automated support processes, featuring ticket tracking, live chat, and tools for collecting customer feedback.
  • Landing Page Builder: HubSpot’s landing page builder simplifies the creation of customized, conversion-optimized landing pages. It provides a range of customizable templates, intuitive drag-and-drop functionality, and A/B testing capabilities for crafting high-performing landing pages that drive results.
  • Social Media Management: Streamline your social media presence by scheduling and publishing posts on platforms like Facebook, Twitter, and LinkedIn. HubSpot’s social media management tool offers robust analytics and reporting features, allowing users to monitor their social media performance and refine their strategies over time.

HubSpot Pricing Plans:

  • Free: $0 per month
  • Starter: $30 per month
  • Professional: $1,600 per month

5. Monday.com

Monday.com, a cost-effective and versatile solution, seamlessly integrates CRM, project management, and team collaboration functionalities. This visual and flexible platform equips users with the necessary tools to efficiently organize tasks, projects, and workflows.

It stands as the ideal CRM software for service-based businesses looking to optimize project management and workflow automation while adhering to budget constraints.

Key Features of Monday.com:

  • Task Management: Monday.com empowers businesses to create, manage, and assign tasks among team members while comprehensively tracking progress.
  • Project Management: The platform facilitates efficient project management, covering critical aspects such as timelines, budgets, and resource allocation.
  • Team Collaboration: Seamless collaboration among team members is fostered through features like chat, comments, and file sharing.
  • Customizable Templates: With a diverse array of customizable templates catering to various use cases, Monday.com accommodates needs ranging from project management to CRM and more.
  • Reporting and Analytics: The platform provides a robust reporting system, enabling businesses to monitor their performance and extract insights for data-informed decision-making.
  • Integrations: Monday.com offers seamless integration capabilities with other prominent tools, including Zapier, Trello, and Slack, enhancing workflow efficiency.

Monday.com Pricing Plans:

  • Basic: Available at $10 per user per month.
  • Standard: Priced at $14 per user per month.
  • Pro: Offered at $16 per user per month.
  • Enterprise: Tailored pricing options for businesses with specific needs and requirements.

6. Keap

Keap, formerly known as Infusionsoft, offers a user-friendly Customer Relationship Management (CRM) and marketing automation software designed to meet the specific needs of small businesses.

This versatile platform provides a range of tools to streamline tasks, including the creation of compelling landing pages, lead nurturing, customer relationship management, and the automation of the entire marketing workflow, allowing businesses to focus on their growth strategies.

Key Features of Keap:

  • CRM: Keap (Infusionsoft) CRM offers a robust tool for efficient contact management, customer interaction tracking, and audience segmentation.
  • Contact Management: Comprehensive tracking of customer interactions, notes, and relevant information consolidated in a centralized repository.
  • Email Marketing: Empowers users to design and send professional-grade emails to their contact list.
  • Marketing Automation: Automation of repetitive tasks for streamlined lead nurturing processes.
  • Sales Funnels: Facilitates the creation and monitoring of sales funnels to guide leads seamlessly through the sales journey.
  • Appointments: Provides a scheduling mechanism for appointments with customers and sends timely reminders.
  • E-commerce: Seamlessly integrates with e-commerce platforms like Shopify and WooCommerce, simplifying online sales management.
  • Reports & Analytics: Equips users with valuable insights into the performance of marketing and sales campaigns.

Keap (Infusionsoft) Pricing:

  • Keap Pro: $129 per month
  • Keap Max: $199 per month
  • Max Classic: Pricing details not specified

7. Zoho

Zoho, an extensive suite of business software, offers a robust CRM tool within its range of services. With features covering contact management, sales automation, and marketing automation, Zoho streamlines marketing processes and facilitates efficient sales closure.

Key Features of Zoho:

  • CRM: Zoho features a powerful CRM system, empowering businesses to effectively manage their sales pipeline and cultivate enduring customer relationships.
  • Project Management: Zoho provides a versatile project management tool, enabling businesses to navigate projects with ease, handling timelines, budgets, and resource allocation.
  • Email Marketing: Businesses can leverage Zoho’s formidable email marketing system to create and send personalized email campaigns to their leads and customers.
  • Social Media Marketing: Zoho simplifies the management of social media accounts, including tasks like posting updates and monitoring mentions.
  • Lead Generation: Zoho offers lead generation tools, featuring web forms and landing pages for efficient lead capture.
  • Sales Pipeline Management: Businesses can effectively oversee their sales pipeline, incorporating lead tracking, deal management, and comprehensive reporting.
  • Reporting and Analytics: Zoho’s robust reporting and analytics system empowers businesses to meticulously track performance and gain insights for data-driven decisions.
  • Integrations: Zoho seamlessly integrates with various popular tools, including Google, Zapier, and Mailchimp, enhancing overall functionality.

Zoho Pricing Plans:

  • Free: This plan includes basic features like email and document management and is designed for up to 3 users.
  • Standard: Starting at $12 per user per month, the Standard plan includes additional features such as finance management and CRM integration.
  • Professional: Priced from $20 per user per month, the Professional plan encompasses all the features from the Standard tier, with additional offerings such as marketing automation and project management.
  • Enterprise: Available from $35 per user per month, the Enterprise plan encompasses all features from the Professional tier, offering advanced analytics and access to a dedicated account manager.

8. ActiveCampaign

ActiveCampaign stands as a highly regarded marketing automation and CRM platform, offering a valuable resource for agencies seeking to streamline their marketing and sales endeavors.

This adaptable platform provides a diverse array of tools, including email marketing, SMS marketing, marketing automation, and more, all crafted to empower businesses in their client engagement strategies.

Key Features of ActiveCampaign:

  • Email Marketing: ActiveCampaign boasts a robust email marketing system that allows businesses to create and dispatch personalized email campaigns to their leads and customers.
  • SMS Marketing: The platform simplifies the process of sending SMS messages to leads and customers, offering an exceptionally effective means of engagement.
  • Marketing Automation: Businesses can effortlessly automate their marketing tasks, including lead nurturing, segmentation, and various other processes.
  • Deal Management: ActiveCampaign provides a comprehensive solution for managing the sales pipeline, encompassing lead tracking, deal management, and detailed reporting.
  • Reporting and Analytics: Equipped with a powerful reporting and analytics system, ActiveCampaign empowers businesses to monitor performance and make well-informed, data-driven decisions.
  • Integrations: ActiveCampaign seamlessly integrates with other prominent tools, including Shopify, Salesforce, and Zapier, ensuring a versatile and efficient workflow.

Pricing Plans:

  • Lite: Priced at $9 per month, this plan includes fundamental features.
  • Plus: For $49 per month, users gain access to more advanced features.
  • Professional: Priced at $129 per month, this comprehensive plan encompasses the entire suite of features.

9. Bitrix24

Bitrix24, a versatile CRM software, goes beyond traditional customer relationship management by incorporating project management, team collaboration, and customer support features.

Key Features:

  • CRM: Bitrix24 empowers businesses with a robust CRM system, enabling efficient management of the sales pipeline and nurturing valuable customer relationships.
  • Project Management: With a comprehensive project management tool, Bitrix24 facilitates efficient project oversight, covering aspects like timelines, budgets, and resource allocation.
  • Social Media Marketing: Bitrix24 provides comprehensive social media account management, allowing businesses to efficiently handle tasks such as posting updates and monitoring mentions.
  • Reporting and Analytics: The software boasts a robust reporting and analytics system, equipping businesses with tools to track performance and make informed, data-driven decisions.
  • Integrations: Bitrix24 seamlessly integrates with a variety of popular tools, including Google, Zapier, and Mailchimp, enhancing overall functionality.

Pricing Plans:

  • Free: Designed for up to 12 users, this plan offers limited features.
  • Plus: At $19 per user per month, the Plus plan unlocks more advanced features, and expanding functionality.
  • Standard: Priced at $99 per month, the Standard plan provides access to the full suite of features, offering comprehensive CRM capabilities for businesses.

10. Pipedrive

Pipedrive, a CRM software tailored to the specific needs of sales teams, offers a suite of features that streamline sales processes, including contact management, sales pipeline management, and deal tracking. Additionally, the platform seamlessly integrates with essential tools like email marketing and social media platforms.

Key Features of Pipedrive:

  • Sales Pipeline Management: Pipedrive equips businesses with a robust tool for managing their sales pipelines, providing comprehensive control over the entire sales process, including efficient lead tracking and deal management.
  • Email Integration: Integration with popular email systems such as Gmail and Outlook enables businesses to seamlessly manage their email communications within the platform, enhancing workflow efficiency.
  • Customizable Pipelines: Pipedrive offers businesses the flexibility to customize their sales pipelines, aligning them with their unique sales processes.
  • Lead Management: The platform provides lead management tools that assist businesses in tracking and efficiently managing their leads throughout the sales cycle.
  • Reporting and Analytics: Pipedrive’s powerful reporting and analytics system empowers businesses to monitor performance and make well-informed, data-driven decisions.
  • Integrations: Pipedrive seamlessly integrates with a range of popular tools, including Google, Slack, and Mailchimp, enhancing overall functionality.

Pricing Plans:

  • Essentials: Starting at $9.90 per user per month.
  • Advanced: Beginning at $19.90 per user per month.
  • Professional: Priced from $39.90 per user per month.
  • Enterprise: Starting at $59.90 per user per month


In conclusion, selecting the right Customer Relationship Management (CRM) software is a pivotal decision for service businesses aiming to optimize their operations and enhance client interactions.

As the business landscape continues to evolve, investing in a reliable CRM becomes not just a tool but a strategic asset, contributing to sustained growth, improved customer satisfaction, and overall operational excellence in the dynamic world of service-oriented industries.