An electronic mailing list or email list can be defined as the typical use of emails to widespread various information to different internet users.
An email list can act as a golden ticket to help anyone get an upper hand in business.
With an organic mailing list, set up in a professional way it can boost multiple sales figures in a matter of time.
An email list is widely used by different veteran brands to market their services or products and they are in a constant process of building their email inventory.
This method of marketing is by far the best tool that a marketer has in their belt.
A survey conducted by the Direct Marketing Association showed that an average of 4300% of ROI can be achieved by businesses in the United States with the help of email marketing.
Similarly, as per the stats of exact target for every dollar spent on email marketing, it can give you a return of $44.25.
Thus, it is evident why email capture is important for every brand and individuals.
To help you more with your email list building process and understand the benefits of building an email list, we have come up with ten different reasons as to why email list is important.
The primary purpose of using an email is that it lands directly into the inbox of a user.
Since there isn’t any ranking system trying to limit your reach, you can get very personal and direct.
The best part of emails is that you can address the end-users with their specific names and custom messages, making them feel more real and human.
This is an awesome benefit of building an email list.
Even with the emergence of different communication and messaging technologies in this digital era, users prefer emails as their main mode of business communication.
This acts as one of the most important benefits of building an email list.
For example, people have been using social media handles like Facebook, Twitter, WhatsApp to communicate with friends and families but when it comes to their business needs, email is the most preferred mode of communication.
Therefore, having a mailing list is an absolute necessity in the current business world and it should be the most important thing to focus on.
There are times, when in order to hear from you or get updates, users can end up subscribing to join your email list.
To be more specific, users signing up to join your list must be interested in hearing more from you and that makes them a lot more receptive to the things you say.
We have already discussed in the previous points why prospects join a mailing list.
Now as you get to know their liking, you can target them with highly relevant offers, content, and items based on their previous activities on your website.
This is perhaps the biggest benefit of building an email list. Grouping these end-users in your mailing database is termed as segmentation.
Electronic mails are considered to be one of the best and most preferred ways for one on one conversation with end-users.
It is rather the best way for your clients to communicate with you and discuss their problems to get a perfect solution.
Such type of productive conversations does help a lot in building a great customer relationship in the future.
You must have heard about many social networking sites having billions of end-users.
Twitter has almost 100 million active accounts and on the other hand, Facebook has almost around 1.4 billion users worldwide.
But what you haven’t heard is the number of people using emails.
Almost every individual in this digital era has at least one single email account.
As per a recent survey, it has been claimed that there are about 3.8 billion email accounts worldwide.
Half of the world’s population is using emails for their daily business needs.
This is the very reason why every veteran company in the entire world have a specific client email database.
Since ages, big brands have been spending millions of dollars on social media marketing to get people to sign up for their email database.
They understand properly the fact that this form of marketing can be the best investment for the long term goal with a great return on investment.
That being said, by now you must have definitely understood a thing or two about the benefits of building an email list.
An email database or a list is often compared with the number of social media followers on different handles such as Instagram, Twitter, Facebook, etc.
But there is a big difference to it.
You need to remember that the social media handles are the owners of these followers and not you.
There is always a why and how associated with it on the way you communicate with your followers with the change in the brand’s privacy or policies.
But in the case of an email list, your list is your private property.
Having a sequenced email database guarantees you access to several users worldwide.
When compared to other forms of promotional marketing, email marketing costs much less.
Well, you simply need to pay a minimalistic charge for autoresponder software in order to connect to your clients and have a successful email marketing campaign.
This is indeed a very less amount you need to pay when compared to other form of marketing.
All you need to do is focus on building an organic target email database.
All the above-discussed points give the ultimate result of successful client conversion.
For example, with the help of your email database, you can easily send customized messages to a target audience and can easily influence and convince them to use your services or products.
This is one of the most crucial benefits of building an email list that you should never ignore.
There isn’t any doubt that social media did change many lives throughout the continent.
But there are many blogging, social media, and advertising platforms such as Orkut, Vine, Google plus, etc. that did disappear with time.
Email has been here since 1971 when Ray Tomlinson used it first and thus it is going to stay forever.
Recent studies say that there is at least one email account associated to every single internet user.
What we mean by saying all these is that email marketing won’t ever disappear from sight.
And so adding every new client to your existing database day by day will surely give a huge impact on your business over time and you will be able to reap the benefits of building an email list.
Disclosure: I’m an affiliate and earn a commission from Constant Contact if you make a purchase through my link. Thank you.
However, Constant Contact is known for its unique email capture benefits and they are a leading expert in this domain of email marketing for the past two decades.
Their highly optimized and modern mobile features, customizable templates, beginner friendliness and the ability to create and send high-quality professional emails to clients make them stand apart from others.
Some of their unique services and salient features include the following:
Their editor tool with drag and drop feature makes it very easy to edit and customize an email by designing it professionally and creating mobile-responsive emails that look beautiful on each and every device.
The Email automation service provided by Constant Contact helps in keeping the target audience engaged and also builds an intimate relationship with the end-users.
The E-commerce email marketing tool helps in taking an online web store to a different new level.
Their tools are customized in such a way that they can find new customers and make them return to your website with more automated and segmented emails.
Their tools are designed in such a way that clients find it easy to upload their email list from any source of storage including Outlook, MS Excel or Sales force.
All that is needed to be done is to upload the contacts and the easy to use email marketing software would handle the rest.
Their email marketing service has got a real-time tracking tool where clients get to see who is clicking or sharing the emails. This can help to plan the future steps steadily and easily.
The customized email marketing tool of Constant Contact can help clients in going beyond the inbox and connect with the end-users in a whole new way.
Their services like live events, coupons, surveys, donations can help in turning the email list into real customers.
Constant Contact is known for their customer support and their all in one service for any type of email marketing needs.
So what are you waiting for? Feel free to check it out on a free trail.
After creating an email list, building the said list should be the next thing on your to-do list and in the post we shall discuss ways you can build an email list fast via your blog or website or even if you don’t own a website yet.
As an online business owner, apart from your blog or website, your email list is the only business asset you truly own and that’s why building one is of utmost importance.
Everyone loves free things, this is a universal truth.
Thus, if you are looking to build an email list, adding an incentive to it can encourage more people to sign up.
A lead magnet is like an ethical bribe. Something of high value to your audience which you can offer them for free in exchange for their email address.
It doesn’t have to be anything big or grand, it just needs to be an incentive and exclusive to your email subscribers.
If your business is an ecommerce one, you can give away coupon codes on sign ups or offer a discount for new subscribers.
If you don’t run an online store, you can create valuable content in downloadable format and offer it as a free download only available to your email subscribers.
It could be a free eBook, tutorial, video series and so on.
To create a lead magnet in form of an eBook, there are a number of ways you can go about it.
If you don’t have a blog or content, you can re-purpose a valuable content on the web and convert it to an eBook using the Designrr software.
If people find the content on your website engaging and valuable, you can bet they will want to subscribe for more.
You can also encourage them to share your website with their friends who may be interested in your content as well, to boost traffic to your website and encourage more sign ups to your email newsletter.
You need to give people a reason to join and freebies can do a great job at achieving that.
To build an email list without having a website, it would be difficult to make use of an email sign up form.
Also, some websites are not optimized to have sign up forms, and if your website is one of those, not to worry, you can still build an email list on your website with the help of landing pages and pop ups.
And if you don’t have a website, what you can do is to create a standalone landing page through which you can collect emails of your audience from your social media account, article writing platforms like Medium or through paid adverts.
A landing page is simply a web page designed to focus on a particular marketing campaign which in this case would be your email campaign.
A pop-up like the name implies is a screen that pop ups on a website or landing page in order to trigger an action from the user.
Both landing pages and pop ups typically have short and compelling content with a simple call to action to persuade the user to subscribe to the email newsletter.
These pages are conversion optimized so if you want to build an email list, you should seriously consider building landing pages for your email list building endeavor.
Part of the reason why email marketing is so successful is because it delivers your marketing message directly to your customers. That said, one way to build your email list is to create valuable content.
Your content should reflect your business and it should convince your audience to sign up for your email newsletter.
This is your opportunity to talk to your audience directly so it is essential to ensure that your content is precise, clear, relevant and persuasive.
You want creative content that will grab their attention and appeal to them, while being short enough to pique their interest and entice them to sign up for more.
People are careful about leaving their contact details online so your content has to be good enough to trump that fear and win them over.
Don’t forget to mention your email newsletter in your blog posts and add a Call to action (CTA) so your visitors do not miss out on the link.
Here’s the thing, your email newsletter isn’t going to drive traffic to your business on it’s own. You will have to put it out there where your customers and people who might be interested in your business might see it.
So pitch your opt-in forms with the URL from your autoresponder on social media (Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn etc.) and stay up to date with trending topics that may be of interest to your audience.
Now, remember that where you can generate traffic for your email list will largely depend on the demographic of your target audience.
Nonetheless, the important thing is to ensure that you are where you can make new connections and reach a wider audience otherwise your email list may never grow to the level you want it to.
It goes without saying that you will have to embed your email signup link on your blog or website. However, where you place it and how it looks are equally important if you want to optimize conversions.
You can place your sign up link on top menu of your website, the sidebar, at the footer of every web page and on your About Us page.
There is technically, no “perfect” designated spot for email subscription forms, the important thing is to place it where it can easily be seen by visitors.
No matter how interested in your website they may be, potential subscribers may lose interest in it if they have to actively search for an email newsletter subscription link.
So do yourself and your business a favour by placing your email sign up form where it is click-friendly and obvious.
Learning how to create an email list is essential because the marketing landscape today is largely digital and as a business owner, it is of absolute importance that you join the digital bandwagon if you want to grow and succeed in business.
For a lot of people, digital marketing revolves around brand awareness and marketing campaigns on social media channels.
Sure, social media is an important aspect of digital marketing but the problem here is that with social media, you don’t own your accounts. You just manage the content on your account.
And as it often is with social media accounts, it could be suspended, hacked or blocked.
Point is, with social media, nothing is truly yours and in the event that anything goes wrong with your account, regardless of how large a following you had built or how active your account had been, once it’s gone, it’s gone.
That is why as a business owner, you need to build and develop a medium through which you can reach your customers and target audience without total reliance on any social media platform.
Did you know that there are currently about 3 billion email users in the world? In addition to its gigantic user base, email marketing has been proven to be the most powerful, profitable, and effective digital marketing tool with a rapid user adoption rate.
As such, it goes without saying that as an online entrepreneur, if you are going to work with any digital marketing strategy for your business, then it should be email marketing.
However, before you proceed with your email marketing tactics, it is necessary to create and build an email list first.
An email list is simply the list of people subscribed to your newsletter.
You have their email addresses and you can send them email updates on new products and services, promotions, offers, and other notifications.
But growing your mailing list can be difficult, especially if you don’t know how to build up on your subscribers in a fast and efficient manner.
Fortunately for you, I’m here to help.
Below, you will find the steps on how to create an email list from scratch and ways you can grow your mailing list in order to help you set your business on the right path.
Have you ever sent a mail or subscribed to an email newsletter and gotten an (automated) email response/feedback almost immediately regardless of the time of the day?.
Obviously, the business owner or digital marketer is not the one sending out those feedbacks, that is the job of a software known as an email autoresponder.
The autoresponder like the name implies is a software designed to send emails to your subscribers automatically and if you want to create an email list, you will need one.
Disclosure: I’m an affiliate and earn a commission from Constant Contact if you make a purchase through my link. Thank you.
These applications can allow you to create and customize your email sign up form and provide you with a URL that you can embed in your blog or website, share to social media, and other channels where your target audience is likely to be.
Once you integrate an autoresponder in your email marketing, it becomes a lot easier to manage your email list and stay connected to them. In this post, we will be discussing how to create an email list using Constant Contact and GetResponse autoresponders.
Constant Contact is a great email autoresponder that can help you create and maintain an email list. In 2019, it was rated the best email marketing platform by WPBeginner, thanks to its excellent customer support, ease of use, and powerful tools.
However, creating an email list with it is quite simple, even if you are with no prior experience. When you decide to choose Constant Contact, all you need to do is create a profile, add contacts, and create an email campaign to get going.
This is the first part if you want to create an email list with Constant Contact.
To do this, follow the steps below.
To get access to Constant Contact’s amazing features, you need to sign up with Constant Contact. To do this, click here and register to enjoy a 60-day free trial.
Afterward, you’ll need to subscribe to any of its plans. Note, you can either subscribe to its email plan, which starts at $20/month or its Email Plus plan, starting at $45/month.
If you want to save money, you can also make a six- or twelve-months advance payment. With that, you can get up to a 15% discount from the actual cost price.
Next, you need to log in to your newly created account. Enter your login credentials and click login on the page. When you do, you’ll arrive at the home page of your account.
You need to automate the features that appear inside your emails. As such, click on “My Settings” in the top right corner of your homepage.
You can also edit your profile to identify yourself so your readers can know who is trying to get across to them. To do this, fill in the “From Name” field with your preferred name. Note, this is who will appear to have sent the mail.
You can either turn on or turn off the “Permission Reminder” segment. And it helps you include a short message at the top of the mail.
Although this is optional, we recommend you turn it on as it can be useful. You can utilize it to call for action or remind your readers of the importance of your e-letters.
Next, you need to add a list of contacts to Constant Contact. These are the people who will be the recipients of your future email campaign. Note, you can add them through three methods.
After arriving at your homepage, you need to begin an email campaign on Constant Contact.
To do this, follow the steps below.
Navigate to the top of your page and click on “Email Marketing.” Afterward, a tab should pop up. Click “Create” on the tab to get started.
You need to define the particular email campaign to get going. Select a name and enter it in the “Email name” field.
Don’t worry; your recipients won’t see it as you decide what they can see later. Instead, it is to enable you to identify a particular campaign effectively.
So, pick any descriptive title or the date of creation to identify it. Then click “Next.”
Now you need to pick a template that will appear before your visitors. To do this, you have three choices.
First, Constant Contact comes with some inbuilt templates. You can quickly scan through its directory and pick any model of your choice.
Constant Contact also allows you to access these templates by their category. Simply navigate to the left-hand side of your page and click the category links.
Second, you can customize your template and upload it to Constant Contact. All you need to do is click on “Use My Own Code” located around the left part of your screen and follow the instructions.
Although not all formats are supported, Constant Contact supports XHTML and HTML.
Thirdly, you can request that Constant Contact design a custom template for you. Click on “Let us create it!” It should take around four weeks to get your model ready.
So, if you’re short for time, you might want to consider any of the two options above. Also, it’s is not free, and you’ll be charged based on your template request.
After picking the template of your choice, click “Next.”
Now, this is the stage where you decide what your readers can see as the subject of your mails. Pick a theme that best describes the purpose of your email. Navigate to the upper-right part of your screen to do this.
Again, while this is optional, we recommend that you turn it on by ticking the checkbox. This ensures your readers who can’t access your emails in the mobile format can view it through a webpage version.
If you tick it, once you send a mail, it creates a webpage version automatically. And this version remains active for 30 days.
Also, you can include the “From Email Address” and “Reply Email Address.” The input in the from address will appear as the sender of the mail while the reply address will receive replies from your readers. Click on the drop-down menus to do this.
You can also include and verify additional email addresses for your use. All you need to do is click “Verify More Email Addresses” under the drop-down menus.
Again, ensure you use a private email address, so your emails don’t keep going into the spam folder of your recipient.
Next, underneath the Forward Email to a Friend tab, tick the box “Forward Email” so you can forward the link directly to your mail. Also, in the sent email, tick “Subscribe me!” After, click “Next” to save your inputs.
Now, you can edit your mail to suit your preference. You can change the fonts and colors by clicking the “Global Colors & Fonts” tab by the left. You can also use the “Advanced Features” tab to edit the text version and style sheet.
You can also rearrange block – headings or sections – to your preference. You can copy, delete, or edit the text of the block to suit your needs. Once you finish, click “Save & Continue.”
You need to pick a contact list that’ll receive the email. Now, click on any of the contact list created above by ticking its checkbox.
This way, all the contact on the list will receive the email. You can also tick more than one contact list. Afterward, click “Next.”
You can either decide to share the mail immediately or schedule the e-letter for later delivery. If you choose to send later, you need to input the specific time and date that you want. Afterward, you can click “Finish.”
Note, you can also access stats about the effectiveness of your marketing campaign. All you need to do is click on the “Reporting” menu on your homepage. You can then select the specific campaign and see how well you’re doing
Although these steps seem quite long, it’s worth it as joining Constant Contact comes with cools perks and tools. They include:
Constant Contact offers you a free trial – 60 days – when you sign up. You don’t need to pay a dime or input your credit card details as long as you’re from the US or Canada.
This way, you can see first-hand just how much value Constant Contact offers to your marketing campaign.
One of the benefits of choosing Constant Contact is access to award-winning and superior customer support.
For instance, upon signing up for your free trial, Constant Contacts helps you navigate through the platform either through an email or a phone call.
Also, it provides fast and detailed answers to whatever questions you might have on how to maximize the platform and its features.
Yes, with Constant Contact, you also get access to more than 100 mobile receptive models. Even more, there’s also a feature that allows you to “Brand Your Email.”
With it, you can personalize your template to reflect the colors and images of your site. And all this in seconds.
A great advantage of choosing Constant Contact is that you can apply it to practically most email types. This wide range of email types includes recurring newsletters, event registrations, A/B testing, classic, coupons, basic automation and autoresponders, polls, and surveys.
Apart from this wide range of email types, Constant Contact also provides you with an excellent automation service. It includes automation from contact triggers such as clicks and email opens.
You also get access to abandoned cart campaigns such as WooCommerce and Shopify and autoresponders.
If you’re worried about an extensive list of contacts cut across different categories, Constant Contact got you covered. It allows you to categorize and segment your contacts with tags, even on a targeted email list. This way, you can effectively target your email campaigns.
Another advantage of choosing Constant Contact is getting access to a vast array of list building tools. It allows you to integrate a sign-up sheet on your website.
You also get access to a Facebook app that will enable people to join using an email opt-in sheet.
Even more, it supports text-to-join functions, and you can always add new contacts at in-person programs using your tablet.
Errors in your mails can be a total turn off for your readers and, as such, ruin your campaign. Luckily, Constant Contact also allows you to avoid it.
It has a tool that will enable you to preview your emails in mobile and desktop versions and even for a specific recipient.
Even more, there’s a feature that allows you to check for errors in the mail. This way, you can avoid grammatical mistakes in your campaign and present a flawless message to your readers.
You’re also allowed to lead ads when you choose Constant Contact. It supports Instagram, Google, and Facebook lead Ads.
Another excellent benefit that Constant Contact offers is compatibility and integration with a wide range of apps and platforms.
It is compatible with popular platforms like Shopify, Eventbrite, Outlook Desktop, Office 365, BigCommerce, WooCommerce, Google, WordPress Plugin, Quickbooks Online app, Facebook, and Salesforce by Cazoomi.
Even more, it provides the Constant Contact mobile application that enables easy and fast mobile email marketing. There’s also a ListBuilder App, so you can easily engage in tablet sign up. There’s also a banner that you can add to your resource page.
Another fantastic benefit – perhaps the best – that Constant Contact guarantees are access to a standard and comprehensive summary of your campaign activities. It allows you to track bounce, click, standard open, unsubscribe, and spam rates.
Also, you get access to more in-depth analysis such as click heat maps, open click lines, opens by device, and most compelling subject lines. You can also compare campaigns, so you know what’s working and how to apply it.
Once you have chosen to use GetResponse as your email autoresponder, to create your email list, you will need to;
Sign up for an account on GetResponse.
All new members on GetResponse are given a 30-day free trial where you get to use the services for free after which you can decide to subscribe.
Next, log in to your account. GetResponse will automatically create your first mailing list for you. You can view this by clicking the “List” button at the top left-hand corner of the screen.
To create your own first list, click on the “Create List” button and you will see a page like the one below.
Give your list a name using the format in the list name column and hit the “Create” button.
While on the new page, click the drop-down button on the create tab and select “Create Form”. Then, you will be taken to the “List Builder Wizard”.
For the next step, you will be required to select your preferred sign up form template. This is the template your visitors will sign up with, so choose a simple and sleek template.
Next, design your sign up form, you can do this using the drag and drop features.
Once you are through with the design, click on settings and select the list you wish to connect the form to and click “Save” and then click on the “Publish” button at the right-hand corner of the menu bar.
The next question you will be asked is “Who will publish this form to your website?”
If you want to receive a URL that will enable you to share your content to various platforms, select “GetResponse will host my form”.
If you have a functional blog or website where you want to place the form, select “I will install the form myself”.
Congratulations! you have now successfully created your first email list.
For the next stage, you will need to craft the welcome message that your email subscribers will receive when they sign up for your newsletter.
To start, go back to the “Create” tab and this time, select “Create Autoresponder”.
Type in a name for your autoresponder, and select a list.
In the “On Day” section, type in zero, this way, new subscribers will receive the welcome message and any other type of offer that comes with the subscription immediately they opt-in.
The next step is to scroll down the page and click on “Create New Email”
Then fill out the fields for “Message Name”, “Subject” and “From” under the Autoresponder Settings.
The “From” refers to your name and email address.
Having a private email address is recommended if you intend to do email marketing the right way and reduce the chances of your emails entering the spam folder of your leads.
So if you have a public email address such as gmail.com, yahoo.com, or hotmail.com, then my advice is that you should sign up for a private email.
Once all the relevant fields have been appropriately entered, click on “Next Step”.
Select a template and enter your message, you can choose a pre-designed template or design one yourself by clicking on “Start from scratch”.
Click on “Next step” when you are done with the message.
Finally, click on “Save and publish”.
You can always create and add more autoresponder messages to the first one just by following these steps. This way, your subscribers will always receive your emails as designated.
If you have an online business offering products and/or services, then you should definitely create your own email list.
It can be challenging to build your email list and convert leads to customers but it is something you have to do if you want to get more customers and grow your business.
Moreover, the impact of a successful email marketing campaign far outweighs the cost of building up your email list.