Top 11 Fastest-Growing Instagram Niches to Make Money

To make money as a content creator on Instagram, you need to create your page and content around one of the fastest-growing Instagram niches. A niche is something you have a burning desire to let the rest of the world know about.

It’s vital to find one that is dear to your heart and that you know well. But it’s equally important to work with a niche that is profitable and with massive growth potential. Choosing the wrong niche is a recipe for disaster. In order to avoid this, I will discuss the fastest-growing niches on Instagram that can make you money.

11 Fastest-Growing Niches On Instagram

1. Make money online

This niche is one of the fastest-growing niches on Instagram because making money online is something that almost everyone wants to learn more about. It’s a perfect niche for individuals who are experts in it or have learned the hard way how to make money through content creation.

This is a massive niche because they are a lot of different ways people can make money online these days and it would be difficult to run out of new content. Affiliate marketing, freelancing, drop servicing and NFTs are among the online money-making ventures that have increased in popularity lately.

2. Food and cooking

People enjoy food very much. That is something that is not going to change, regardless of the times, we are living in, the political climate, or the state of the economy. And while everyone might not have a passion for the kitchen, there are certainly a large number of people who find it enjoyable to observe others in the kitchen at work.

There has been a recent uptick in the number of cooking and culinary blogs published on Instagram. It is therefore the appropriate moment for you to do so if you have some fantastic recipes and hints for cooking that you would like to share with the world and would like to hop on the bandwagon.

3. Memes

These days, we all communicate via memes and it’s so popular that even bloomers know about it and this explains why it is the fastest-growing content niche on Instagram. As they say, a picture can express 1000 words and a meme roughly 10,000!

Memes are fun to look at and don’t take up much of your time, which makes them an ideal content type for Instagram users to share.

4. Parenting

Parenting, like memes, is an unorthodox Instagram revenue stream, but it’s one that’s extremely lucrative. If you’re a parent, this niche has a lot of promise because parents use Instagram every day to receive parenting advice.

Parents today are more connected than ever before. According to Business Instagram, 68% of Millennial women use Instagram on a daily basis, the average mom checks Instagram six times per day, and 78% of moms take action after seeing an inspiring post on Instagram. Furthermore, dads are active on the platform: nearly half of all dads follow businesses on the site, and 69 percent act on the content they view.

To put it straight, the parenting niche is one of the fastest-growing Instagram niches. For parents, this means more opportunities to network with other parents, share parenting advice and make money on Instagram.

5. Health & fitness

It is not surprising that a growing number of people have made the decision to pay more attention to both their own health and the way they live their lives in light of the growing number of global health and environmental challenges. People have the desire to look well, feel good, and have a great quality of life that they can enjoy. What exactly is the problem with that?

This demand is being met by the fitness industry, which has experienced explosive growth over the course of the previous few years and shows no signs of growing down any time soon. The health and fitness sub-niche on Instagram continues to enjoy enormous levels of popularity and draws an enormous amount of attention from users.

Are you a nutritionist, a fitness trainer, or do you just appreciate living a healthy and active lifestyle? If so, this niche is for you. Just make sure that you have genuine faith in what it is that you are sharing with other people. Be authentic and tell others about your own experiences.

6. Lifestyle

We’re well aware of the situation. Lifestyle is absolutely done and dusted. But you need to listen to this. Lifestyle entails more than just #OOTD and selfies. If you live a hatke lifestyle, it might be a useful Instagram niche for aspiring content makers.

Assume you prefer to spend your weekends volunteering for non-profits. It’s a lifestyle. Post relevant content around it and encourage others to do the same. If you are working to develop something new and useful. Make it a part of your lifestyle by finding a niche in that.

You can succeed in this niche even if you want to remain anonymous and this can be achieved by blogging without showing your face on Instagram.

7. Pets

Because of the development of pet influencers, it is no longer necessary to be a globally recognized celebrity in order to amass a large number of followers on Instagram. People can’t help but like attractive pictures of cats, dogs, hedgehogs, foxes, and other animals in the pet market, which has reached $261 billion in 2022, and the sector itself. There are millions of people that follow pet celebrities on Instagram, such as Jiffpom.

There’s no end to the adorable pictures of cats and dogs.  If you have pets at home that you care about, creating an Instagram profile for them is a terrific idea. You can make a profit from this by collaborating with companies in the pet industry. Trust me, the engagement will be epic.

8. Fashion

Fashion, like lifestyle, is a popular niche for Instagram influencers. And the rationale behind this is that making money through fashion content is easy because consumers are continuously on the search for new clothes, accessories, and more. This is simply because most people are self-conscious about their looks.

Instagram, as a photo-sharing app, has become a strong tool for world-renowned designers, fashion editors, and bloggers to propel the fashion industry forward. This platform is used by people to discover new items, follow fashion trends, and gain fashion inspiration.

9. Beauty and personal care

With so many people interested in the beauty industry on Instagram, it might be difficult for up-and-and-growing content creators to break into this lucrative niche.

65 percent of today’s youth learn about and purchase beauty products via social media and influencers, therefore it comes as no surprise that 96% of beauty brands are on Instagram.

Modern customers search for beauty tips, makeup hacks, and product reviews before making buying decisions. As a result, this niche provides several opportunities for businesses and influencers to spread the word about their products, engage with the target audience, and increase eCommerce sales.

While you can offer a wide range of information, such as makeup-free looks and product reviews, on the other side, however, the competition is enormous, making it difficult to stand out from the crowd. That being said, I suggest you give the beauty and care niche your unique spin, and followers will ultimately follow.

10. Travel

Is it possible that there are some people who detest traveling? There are travel blogs on Instagram that you may follow even if you do not have the financial means to visit some of the most incredible places in the world.

They will make the world accessible to you regardless of where you are. The most remarkable locations, eye-popping sights, and exciting once-in-a-lifetime experiences. And if you are the type of person who not only enjoys traveling but also does it quite frequently, it is only natural for you to start an Instagram blog about your experiences and trips, isn’t it?

11. Music

Who else enjoys music? The vast majority of people enjoy listening to music, and approximately twenty percent of the population believes that listening to music can truly feel like having a friend by your side. As a result, many people enjoy both listening to and playing various musical instruments.

Beyoncé (135 million), Ariana Grande (167 million), and Selena Gomez (161) are three of the names that appear on the list of the top 10 most-followed Instagram accounts of all time. Because of the widespread appeal of the music business, musicians have a wide variety of opportunities to earn money through their Instagram profiles.


Now that you know the fastest-growing niches on Instagram, you need to choose the one that you feel most comfortable with and start creating content around it. In order to receive full rewards for your efforts, you need to know the ways you can make money on Instagram with these niches.

Here’s a guide that shows you how to make money on Instagram even if you wish to be anonymous on the platform.