GoHighLevel vs ClickFunnels 2.0: A Full Comparison

In this direct GoHighLevel vs ClickFunnels comparison, we aim to guide you toward the most suitable tool for your business needs.

Both platforms come highly recommended for online selling, email marketing automation, and the creation of sales funnels.

GoHighLevel stands as a novel solution tailored for agencies and business proprietors seeking enhanced lead generation, customer engagement, and robust CRM functionalities. These features, akin to those found in ClickFunnels, seamlessly integrate into digital marketing campaigns.

On the other hand, ClickFunnels boasts a reputation as one of the premier funnel builders in the market, empowering online entrepreneurs to create high-converting sales funnels and effectively market their products and services on the internet.

This article undertakes a thorough GoHighLevel vs ClickFunnels comparison, aiming to assist you in discerning the optimal choice for efficaciously managing your online business operations.

Without further ado, let’s delve into the detailed analysis and determine how ClickFunnels and GoHighLevel measure up against each other.

GoHighLevel vs ClickFunnels Overview

GoHighLevel emerged as the clear winner in the majority of categories, delivering exceptional value to agencies, marketers, white-label resellers, and business owners. It excels in supporting the success and expansion of these entities.

However, ClickFunnels continues to maintain its supremacy in the domain of creating highly effective sales funnels and facilitating online sales of digital products.

GoHighLevel, also known as HighLevel, serves as a comprehensive sales and marketing platform primarily designed to empower marketers and agency owners to achieve their objectives and business growth.

On the other hand, ClickFunnels offers a user-friendly platform for effortlessly developing sales funnels, and effectively selling digital products, harnessing the marketing capabilities inherent to the platform.

What Is HighLevel CRM?

GoHighLevel CRM stands as a holistic marketing automation platform meticulously crafted for marketing agencies. It empowers these agencies to seamlessly capture, nurture, and ultimately transform leads into devoted clientele, all within the confines of a unified dashboard.

Within this platform, a plethora of invaluable tools converge, affording you the capability to efficiently oversee and manage your agency’s operations from a singular, centralized location.

Who is GoHighLevel for?

The conception of the GoHighLevel Software was rooted in catering to the needs of agencies. This platform presents an extensive array of functionalities and tools tailored specifically for the management of your marketing agency.

Through the adoption of GoHighLevel, the need for piecing together disparate individual tools to orchestrate your agency’s operations becomes obsolete.

A multitude of tools, encompassing ClickFunnels, MailChimp, Teachable, WordPress, Pipeline, Calendly, Hubspot, SalesForce, Woodpecker, and more, can find their replacements within this comprehensive platform.

GoHighLevel Pros and Cons


  1. Offers a 14-day free trial period
  2. Enables the creation of complete websites, funnels, and membership sites
  3. Includes a built-in email marketing system
  4. Integrates CRM, SMS, White labeling, and marketing automation functionalities
  5. Facilitates the importation of ClickFunnels funnels


  1. The abundance of features can be overwhelming
  2. A constrained selection of high-quality landing page templates

GoHighLevel Pricing – How Much Does It Cost?

GoHighLevel offers a range of pricing plans, starting from $97 to $497 per month.

Here’s a comprehensive breakdown of the HighLevel pricing options:

Agency Starter Plan:

  • Cost: $97 per month
  • Includes: Access to all tools and the ability to set up one account for your customer or agency.

Agency Unlimited Plan:

  • Cost: $297 per month
  • Includes: The flexibility to create unlimited subaccounts for your customers and other companies.

White Label Mobile App + Custom Zap Upgrade:

  • Cost: Additional $497 per month
  • Includes: White-labeling your unique mobile app, creating a custom zap, and adding your agency’s branding.

Choose the plan that best aligns with your agency’s requirements and unlock the full potential of GoHighLevel’s features.


What Is ClickFunnels?

ClickFunnels stands as a software-as-a-service (SaaS) platform tailored for sales funnels, enabling the creation of direct-response sales funnels online.

This can be achieved either through customizable templates or by building from scratch using their online editor. Beyond being a mere landing page builder, ClickFunnels empowers users to efficiently develop comprehensive marketing funnels.

Who can benefit from ClickFunnels?

ClickFunnels caters to a wide range of users, including small, medium, and large enterprises, as well as solopreneurs, freelancers, and information marketers.

Equipped with pre-built sales funnels, versatile templates, a user-friendly page builder, and an extensive selection of integrations, ClickFunnels simplifies online selling for diverse individuals and businesses.

Its diverse use cases make it a versatile tool suitable for almost anyone aiming to boost sales and expand their audience.

ClickFunnels Pros and Cons:


  • Offers a 14-day free trial
  • Excellently suited for funnel building
  • Provides access to 6 pre-built sales funnels
  • Includes the FlunnelFlix training library


  • Slow customer support system
  • Not optimized for full website creation
  • Lacks effectiveness in terms of SEO
  • Limited tracking capabilities across non-ClickFunnels web pages

ClickFunnels Pricing – How much does it cost?

ClickFunnels 2.0 offers a pricing range spanning from $147 to $297 per month.

Starter Plan

The ClickFunnels 2.0 Basic plan, priced at $147 per month, encompasses all the essential tools necessary for initiating the creation of pages and funnels. This option is commonly favored by most users.

ClickFunnels Platinum

Opting for ClickFunnels Platinum at $297 a month provides you with a comprehensive package. It grants unlimited page views, opt-ins, email automation, affiliate management, and a host of other features, making it an all-inclusive solution.

ClickFunnels vs GoHighLevel: Comparison of Features and Tools

To aid you in making an informed decision based on your needs, we’ve conducted a comparative analysis of the features and resources offered by each platform.

Sales Funnel Builder

Both platforms excel in providing exceptional funnel-building techniques and tools, all conveniently centralized.

Pre-made funnel templates are also available on both platforms. GoHighLevel boasts a user-friendly funnel builder, allowing anyone to swiftly create impressive funnels.

However, ClickFunnels stands out in the funnel department. It offers high-conversion sales funnels that can be used for lead generation, surveys, and a variety of other purposes.

WINNER: ClickFunnels takes the lead for funnel creation due to its broader feature set, payment gateways, and third-party integrations.

Website Builder

If your needs extend beyond landing pages and funnels to encompass comprehensive website development, GoHighLevel emerges as the superior choice.

GoHighLevel Websites enables the effortless creation of agency, client, or business websites within the application. These sites can be linked to your domain, and additional assets can be built around them alongside the platform’s marketing tools.

A variety of GoHighLevel website templates are at your disposal, accompanied by user-friendly page management tools. Building your entire website on GoHighLevel provides a holistic view of your entire business.

While ClickFunnels can be used to build a website, it isn’t its primary focus, and tasks like creating navigation menus can prove challenging.

WINNER: GoHighLevel secures victory in this category due to its expanded range of website-building capabilities.

Sales & Marketing Features

While both GoHighLevel and ClickFunnels offer on-site tools and strategies, GoHighLevel places a stronger emphasis on sales, whereas ClickFunnels leans more towards marketing.

GoHighLevel streamlines all necessary resources into a single white-label platform, allowing seamless coordination with your branding. Its inbound/outbound outreach encompasses five channels—SMS, email, calls, messenger, and voicemail—with a primary focus on automated marketing.

WINNER: GoHighLevel’s marketing platform takes the lead by consolidating multiple specialized tools and enhancing automated functionality, resulting in cost savings.

Analytics Features

Access to analytics is essential on any platform. GoHighLevel offers analytics integrations and features built-in tools for data collection.

The dashboard tracks each business’s revenue across stages and provides a lead overview, conveniently centralizing metrics and reports.

ClickFunnels excels in analytics for evaluating sales funnel effectiveness. Page visits, conversion rates, and user activity can be monitored, with additional integrations for deeper insights. WINNER: GoHighLevel gains the edge with its more advanced analytics capabilities.

E-Commerce Features

E-commerce forms the foundation of online marketing and sales, an area where ClickFunnels shines. The platform offers a range of pre-built funnel templates to support e-commerce, along with a shopping cart and comprehensive training for e-commerce success.

GoHighLevel, however, does not offer e-commerce solutions such as those required for an online store selling physical goods.

WINNER: ClickFunnels emerges victorious in this category, particularly for its prowess in selling digital products.

Agency Business

For agencies and B2B business owners, GoHighLevel emerges as the clear victor. Its array of tools, purpose-built for sales teams and agency proprietors, offers a distinct advantage when paired with the sales funnel builder, creating a comprehensive package.

Seamless interaction between the HighLevel Calendar app, email and SMS marketing follow-ups, and a CRM allows for automated appointment setting and lead generation through your funnel.

In terms of cost-effectiveness, while ClickFunnels simplifies customer acquisition scaling and client use, Go High Level presents a superb proposition for agencies aiming for the same outcomes.

ClickFunnels, however, requires integration with multiple third-party tools like CRM, calendar appointment-setting apps, and more.

A pivotal distinction between HighLevel and ClickFunnels lies in the White Label plan tailored for agencies.

With the white label package, you gain the ability to rebrand the entire software, utilizing or selling it as your own SaaS. This enhances perceived value and creates new revenue streams.

WINNER: Go High Level stands out as the premier choice for marketing agencies, B2Bs, service providers, and sales teams seeking seamless CRM integration within their marketing endeavors.

White Labeling

While conducting this comparison between Go High Level and ClickFunnels, the GoHighLevel White Label Mobile App & Custom Zapier Upgrade option stood out significantly.

It presents an incredible opportunity for agencies aiming to resell the HighLevel software to their clients under their own brand.

Through the Go HighLevel white label option, you gain the ability to rebrand the entire HighLevel software suite, including the sales funnel builder, and establish it as your own SaaS product. This grants you ownership and empowers you to generate a new stream of recurring income for your business.

This unique offering is absent in ClickFunnels’ features. Despite its higher cost, many businesses can readily justify the expense by charging clients for this distinctive service.

Consider this: If your business serves a substantial client base, why not enhance brand loyalty and cultivate recurring revenue by not only advocating the software but also providing it as the software provider?

Customization Features

The prowess to craft effective platforms is intricately intertwined with the ability to customize websites. Both ClickFunnels and GoHighLevel equip users with customization capabilities.

ClickFunnels’ users can personalize numerous unique features, including adapting its sales funnels to align with their specific marketing endeavors. GoHighLevel elevates customization to its zenith through its white-label functionalities.

However, it’s essential to note that this premium white-label offering comes at a cost.

WINNER: The spotlight firmly rests on GoHighLevel’s white-label capabilities in this realm.

Final Verdict

GoHighLevel is on a mission to equip agency owners with the essential tools and resources necessary for the expansion of their enterprises and the attraction of new clients. Although ClickFunnels is an impressive platform and funnel builder that has assisted numerous business owners in effectively selling products online, GoHighLevel stands out with its comprehensive offerings.

If you’re still undecided about which platform to opt for, here’s my assessment of the High Level vs ClickFunnels comparison:

In this comparison, GoHighLevel emerges as a frontrunner. It is an all-in-one marketing automation platform and CRM meticulously crafted to generate leads and seamlessly convert them into paying clients. GoHighLevel excels in various categories, outperforming ClickFunnels on multiple fronts.

With an array of remarkable tools tailored for client attraction and campaign management, GoHighLevel proves to be the optimal choice for agencies engaged with local businesses.

On the other hand, ClickFunnels shines in the realm of selling memberships and digital products, empowering users to construct sales funnels tailored to their specific business needs.

Notably, ClickFunnels’ Platinum plan grants access to a wealth of educational content and facilitates efficient management of affiliate programs.

Whether you operate a consultancy, e-commerce venture, online course platform, digital product business, or any other enterprise, both GoHighLevel and ClickFunnels offer sales funnels that can be tailored to bolster your success.