Adidas Affiliate Program: A Guide for Sports Enthusiasts

No matter how you choose to look at it, the sports industry has grown to incredibly large proportions. Forbes predicted that the industry would be worth about $73bn in North America alone.

All over the world today, it is worth hundreds of billions. Considering these numbers, it is no surprise that various athletes and business people are looking to get their own share of the incredibly profitable venture.

While it might seem a tad limited, the opportunity for a steady income in sports is open to more than just athletes and companies. Through affiliate marketing, you can make a reasonable income from the sports industry, too.

A sports company that offers one of the best affiliate programs is Adidas. In this article, we’ll be walking you through their affiliate program.

In the end, you’ll have all the information you need to be a part of this billion-dollar industry.

About The Company

Adidas is, by all means, a giant in the world of sports. The company was founded in 1949 by Adolf Dassler. Today, it has its headquarters in Herzogenaurach, Germany.

Adidas serves as the holding company for Reebok, Runtastic, and a fraction of Bayern Munich, the German football club.

The company has several billion euros in sales, more than 71 years of continued existence, and hundreds of millions of products in the market.

With these huge stats, it is no surprise that Adidas is the biggest in its niche within Europe. Even globally, Adidas is second only to Nike.

What Is The Adidas Affiliate Program, and What Does it Entail?

Adidas’s affiliate marketing program allows interested participants to market the company’s products. In return, for every sale that the interested participants make, Adidas rewards them with a commission.

This is consistent with the method of affiliate marketing, as seen in the Puma affiliate program, among others.

Who Runs The Adidas Affiliate Program?

Like the H&M affiliate program and the Apple affiliate program, Adidas does not run its affiliate marketing program. Rather, the duty is entrusted to a third-party platform named Impact Radius.

Among others, Impact Radius provides marketing materials as well as affiliate support.

What Can You Promote as an Adidas Affiliate?

Virtually all the products on the Adidas website are available to be promoted. One of the best parts is that they are organized in such a way that you can easily sort through to find whichever you are most interested in.

The most popular categories are Men, Women, Kids, Brands, Sports, and Outlets.

Under the first two sections, the products are further split into Shoes, Accessories, Clothing, and Sports. For the Kids area, there are three main subcategories.

The first is Youth (7-14), the second is Toddler (2-6), and the third is Baby (0-2). Under the Sports category, you’d find different types of games, from tennis to hockey and everything else in between.

What Is The Cookie Length for The Adidas Affiliate Program?

The cookie length refers to “the period of grace” you have for a customer to purchase after clicking your affiliate link. Adidas’ cookie length is exactly thirty days.

This means that after clicking your affiliate link, you can earn your commission as long as your reader purchases within the first thirty days.

This 30-day cookie is significantly higher than that of the Amazon affiliate programwhich only offers 24 hours.

However, it doesn’t stop there. The Adidas affiliate marketing program also has a pretty neat feature.

It is a recurring program that allows you to earn a commission on three subsequent purchases after the initial purchase from your affiliate link.

Awesome right?

How Much Does Adidas Pay Its Affiliates?

Just like the Reebok affiliate program, Adidas pays its affiliate marketers up to seven percent commission on most of the items on Occasionally, there are excluded items and promotions.

However, the 7% commission rate is relatively constant.

What Do You Need to Join The Adidas Affiliate Program?

Like most other affiliate marketing programs, you would need a website, to begin with. This will serve as the platform where you would post your affiliate links for your audience to click and read.

However, apart from this, Adidas recommends a few characteristics that would aid you as an affiliate marketer.

  • You should have a deep passion for lifestyle and Adidas.
  • You must have content with premium-level quality.
  • You should be an opinion leader in your niche.
  • You should have a love for everything related to sports and fashion.
  • Your audience should be between the ages of 18 and 24.
  • You should be engaged, rather than distant, with your audience.

While filling out the application for the affiliate marketing program, emphasizing these points would come in handy.

How Do You Join The Adidas Affiliate Program?

The process of becoming a part of the Adidas affiliate marketing program isn’t too difficult. In three quick steps, you can be on your way.

Step One

The first thing you’ll want to do is to head over to the Impact Radius page. You can do so by clicking this link. As soon as you’re there, fill in the required details.

Among other things, they’ll ask you for your language, website, country, time zone, phone number, account display name, etc.

I would advise that while on this page, you should download and read the terms and conditions. Most companies make theirs rather lengthy and tedious to read.

However, it is still quite important as it often contains details of how your dealings with the company would go. If you are comfortable with what they’re bringing to the table, you can submit all the details you just filled in.

Step Two

After going through the terms and conditions and submitting the basics on the Impact Radius platform, you need to provide more information.

Here, the information you’ll provide will be about your marketing strength and your business. This will help Adidas in evaluating your application for approval.

In this step, open the dropdown menu. There, you can choose the primary means of promotion you’d like to employ as an affiliate.

I would suggest that you go for the one that you are most proficient at. When you’ve decided, you can then click on your secondary means of promotion.

Afterward, ensure you include the countries in which you wish to promote Adidas products. Then, choose between using a website for promotion or a mobile device and include your website URL as well as your property names.

From this point, you’ll have to move on to the “Personal” tab and fill in the rest of the required information.

Step Three

When you have completed steps one and two above, the only thing left to do is wait. Your application will get across to Adidas. They usually respond as quickly as possible to requests.

As such, you should know in a matter of days whether or not you were accepted.

What Are The Advantages of Joining The Adidas Affiliate Marketing Program?

Owing to their partnership with Impact Radius, Adidas can offer you a few nice perks.

  • Deep linking to specific pages on the Adidas website.
  • Well-designed banners for marketing.
  • Data feed containing more than 3500 products.
  • Timely information through newsletters centered on campaign opportunities, promotions, etc.

Should You Join The Adidas Affiliate Program?

With other affiliate programs like the Under Armour affiliate program and even the Nike affiliate programyou might be a bit confused as to which one to join.

We would say that you should go with the company that provides you with the best commission rates assuming you were limited to only one option.

This is the most logical thing to do. However, online affiliate marketing does not work that way.

You are not limited to one brand. As such, you can apply to be an affiliate for as many companies as you feel comfortable with. Try them out and determine which works best for you.

That way, you can reap the benefits of each of them.


The Adidas affiliate program is an excellent way for you to make a bit of extra income. With its commission rates as well as cookie length, there really isn’t much of a reason not to join.

However, if you are still in doubt, you can always join different affiliate programs and decide which works best for you.