One major issue with Instagram marketing is that the space available to link your products is pitiful at best.
This is why almost every Instagram businessperson requires an Instagram bio link tool for their profile and in this article, I will provide you with the list of the best link in bio services.
Here’s the issue if you’re unfamiliar with Instagram’s linking policies. Every Instagram user is only allowed one bio link per account. That’s it.
You can’t put clickable links in posts, and stories, unless you have over 10,000 followers and have access to the swipe-up feature.
You only get one Instagram bio link, which is especially inconvenient for people who want to direct traffic from their accounts to their websites.
One sure way to achieve that is to use an Instagram link in bio service that allows you to store multiple links on a single page.
If you’ve just stumbled across this article and don’t know what these tools are, here’s a quick rundown.
What Are Instagram Bio Link Tools?
With a few exceptions, Instagram bio link tools are similar to landing page builders.
One distinction is that they are designed to create landing pages for people who are redirected from the Instagram app. Another distinction is that they are designed to store links for visitors.
The last distinction is that, unlike most landing pages, Instagram link in bio tools create transition pages. That is, these pages serve as a link between Instagram and your actual website.
The purpose of these tools is to assist you in gathering all of the links to your website(s) and store(s) so that visitors who enter from Instagram can see what you offer and proceed to your main pages if they are interested.
However, as Instagram’s monthly user count has risen to over a billion, so has the number of Instagram link tools.
But which are the most effective? That is the question that this article was written to address. I searched the internet, review sites, and Instagram itself to find the best seven tools for bio linking.
Allow me to show you the best link in bio tools that will work well with your Instagram and help you avoid the issue of the Instagram link in bio not working.
8 Best Instagram Bio Link Tools
Shorby is a relatively new Instagram link-in-bio tool when compared to the others on this list.
However, it has rapidly improved over the years and it’s my number one recommended software for Instagram bio links.
My Shorby review will help you learn how to make use of all Shorby’s features.
It has the following characteristics:
Shorby has three distinguishing features:
Creating Micro Landing Pages: This is Shorby’s most recent feature addition. Its official name is Smart Pages, and it is used to create landing pages where you can store your links under a single URL. The landing page is editable, and you can add your social media accounts and content to it.
You can also link the page to an RSS feed of your choice to start a feed that displays the most recent content from your website or store. You can also think of a Shorby landing page as a mini-e-commerce store.
There are blocks where you can add your products and stickers that serve as price tags.
Furthermore, you are not required to use the base domain “shor.by” as your domain name. You can change that on certain plans, which is far better for your branding.
More so, all of your links include tracking analytics, with the option to add tracking pixels if you want to take it a step further.
Link Shortening: A link shortener is a tool that is useful not only for Instagram but also for other websites. Shorby has an easy-to-use Instagram bio link shortener which is arguably the best Instagram link shortener available on the internet. Each shortened link includes the base domain “shor.by” as well as click-tracking analytics.
Messenger Links: Some visitors may require a one-on-one conversation with the business owner before making a purchase. Shorby has devised a method for links to serve as a gateway to your messages. These links can be established as a hyperlink with a message for software that supports it.
Shorby has three plans: Rocket, Pro, and Agency. Rocket is the cheapest, at $12 per month. Pro and Agency are $24/month and $88/month, respectively. All plans are paid for annually at these prices.
Simple to use interface.
It comes with a link shortener.
It includes click tracking analytics as well as pixels.
It comes with messenger links.
A custom domain is available as an option.
The software is well-rounded.
When compared to some of its competitors, it is a little pricey.
Pallyy is a powerful link in bio tool that comes with a complete Instagram marketing kit. With Pallyy you have a tool that can help create a landing page to promote multiple links on Instagram and can also perform other core social media marketing functions.
Some of the features of Pallyy includes:
Bio links Creation: Pallyy makes the creation of bio links for multiple links in bio easy. The bio link design can be customized and adequate tracking of link clicks and conversion is made available.
Social media scheduling: You can schedule your Instagram, Facebook, Twitter, and LinkedIn posts with the Pallyy social media scheduling features.
Instagram marketing Toolkit: Pallyy comes with a complete Instagram toolkit that helps you create and schedule Instagram posts, manage comments, explore UGC content, track analytics, e.t.c.
It’s an easy to use bio link tool
It’s very cheap considering the other core functions it provides.
It helps eliminates the use of multiple tools for different functions.
The bio links created are not customizable.
You get access to all the tools for $15 a month.
Linktree has been around for a while and is one of, if not the, most popular Instagram link in bio app on this list, as well as a direct competitor to Shorby.
Unlike Shorby, which has a free trial, Linktree has a free plan that many well-known people use. But is this Instagram link in bio service right for you? Let’s find out.
Linktree has a decent number of features for a well-established bio link tool.
Customization: Linktree has a lot of customization options. You can get premium and animated themes, header templates, font styles and sizes, and button shapes, colors, and sizes. However, the Linktree logo will always appear at the bottom of your page.
Links: There isn’t much Linktree can’t do when it comes to links. Although the ability to add an unlimited number of links is not a novel feature, the ability to embed video links is. You can also add thumbnails to your links or style them differently to draw attention to them. There are also newsletter email and SMS signup links that you can use to get customers to subscribe to your texts or emails.
Analytics: Linktree analytics can track your link’s views, click-through rate (CTR), and your visitor’s location, referrer, and device.
Sensitive Content Warning: You can include sensitive content warnings if your content should not be shown to a younger audience.
Facebook Pixels: You can now add Facebook pixels to get even better tracking analytics.
Linktree has only two plans. A free plan that has less than half the features of the paid plan. The paid plan costs only $6 per month and includes all of the above features as well as priority support.
Very easy to use and reasonably priced
It’s simple to rearrange and add new links.
The free version is available.
You can only add links.
The paid plan isn’t all that different from the free version.
There is no way to import content from other sites or social media accounts.
Lnk.bio is a much simpler website. It doesn’t have many complicated elements. Rather than being known for a plethora of features, it is well-known for being extremely user-friendly.
It has a simple interface, well-labeled elements, and a responsive website. But that doesn’t mean it doesn’t have what it takes to be one of the best Instagram bio link tools.
Personal URL: This is one of the best features that Lnk.bio has to offer. With this site, users can create their own personal URLs. That is, there is no “Lnk.bio/insert website name.” You can add your own custom domain name without worrying about the impact a different domain name will have on your brand. However, you will still have to deal with the Lnk.bio logo on your page.
Safety: This isn’t usually mentioned, but it should be. Lnk.bio wants users to understand that the website only uses Instagram’s official API and will never ask for your password. This means that there is no chance of your account being hacked from Lnk.bio.
Cross-linking Social Media: Cross-linking all of your social media profiles effectively increases your engagement across all of your accounts. Lnk.bio makes this simple by allowing you to share posts to all of your social media accounts.
Web-based: Unlike many other bio link tools, link.bio does not have a “link in my bio app.” The entire thing is set up on a website. This means you won’t have to worry about the app developing bugs and causing problems. Furthermore, you can access your Lnk.bio account and page from any device with an internet connection.
Elegant Design: Lnk.bio employs a user interface (UI) that is designed to be easily compatible with Instagram’s style. This results in a very smooth mobile transition from the app to the website, as well as an easily mastered interface. However, this means that, aside from headings, there are no customization options available at the moment.
Link Tracking: There is also the option of tracking visitors who have clicked on the links. This may help you understand how to approach them to sell your product or subscribe to your website or newsletter. You can also enable external analytics pixels for more detailed information.
In addition to these features, there is the option of white labeling for businesses and agencies.
Lnk.bio has to be the cheapest bio link tool on our list. This is yet another benefit that makes it ideal for new business owners with limited capital.
You can start with a free account, but when the premium plan costs only a dollar per month, the free plan isn’t worth it. A lifetime membership costs only $10.
At $25, the white label lifetime option is considered extremely low-cost. Customization options are limited to a lifetime white label option.
It is simple to use.
It’s simple to set up.
A seamless transition between the app and the website.
There is less of a chance of app-related issues.
Allows users to personalize their URLs.
There aren’t as many tracking analytics as others.
There is no way to import content from other sites.
There are fewer customization options.
EmbedSocial’s Feedlink is a web and mobile-optimized landing page that compiles a clickable Instagram feed in one place.
This tool allows you to assign a unique link to each photo in your feed in order to take full advantage of your Instagram account as a sales and distribution channel.
A mobile-friendly landing page that works flawlessly on all devices.
Because of its AMP version, Instagram’s bio link page loads quickly.
A shoppable landing page that directs visitors to product pages where they can purchase the product.
A link that can be reused in other social media networks.
Option to change the feed page without having to change the link in the bio all over again.
Using your Instagram profile, you can increase traffic, conversions, and revenue.
Feed Link is a free feature included with the Embed Album platform. When using photos from a single source, it is always free.
Plans cost between $19 and $99 per month, depending on the number of sources and extra features.
Campsite is jam-packed with premium features to assist you in resolving the one link in Instagram bio issue.
Add as many links as you want.
Change the title and include a short introduction.
Change the fonts and colors on the landing page.
Include social media accounts such as LinkedIn, Facebook, Instagram, and others.
Links can be archived and restored.
Plan when links should go live or disappear.
Switch between multiple Campsite accounts with ease.
Connect to Google Sheets or Mailchimp.
Visitors can be retargeted using Google AdWords or Facebook Pixel.
Links to social icons that appear natural
Font personalization is possible.
There is room for a page introduction.
Link Scheduling Function (Pro version only)
Images on hyperlinks
Only images from your Instagram feed can be added (free plan)
Background images cannot be added (free plan)
Link in Profile is distinct from other link in bio tools in that it allows you to include links to Instagram images.
These links can then be used by your followers to reach your website. It takes content from your feed and redirects users to linked content by using a specific photo.
A distinct landing page
Management with no effort
A branded landing page where your Instagram username and profile picture can be displayed.
Commerce links for Etsy, shop pages, or affiliate links have been enabled.
Statistics and analytics
Link in Profile costs $9.99 with a risk-free 30-day trial.
When you post to Instagram, it automatically updates with new links.
More visually appealing than many Linktree alternatives
Ideal for accounts with a large number of links.
Mobile and desktop versions are both well-optimized.
There are few to no customization options.
8. Tap Bio
Tap Bio allows you to personalize and brand mini-websites that contain all of the links you want to share on your Instagram account. They have an easy-to-use interface where you can create landing pages for your mobile followers.
This link in bio tool makes use of cards, which act as an extension of your landing page. Each card can serve a different purpose, highlighting multiple links without jeopardizing your single call-to-action advantage.
The single call-to-action view increases the likelihood that your followers will click on the link.
You can use three different IG accounts and access an infinite number of cards and stats. You can also uninstall their “Friends of Tap Bio Card.”
Tap Bio’s Basic account is free and allows you to add one unique link to one profile.
Their Silver plan costs $5 per month and includes three additional cards. You are given four cards with which to share four links. You can also gain access to link analytics.
If you have more than four links, upgrade to the Gold plan, which costs $12 per month.
Data for cards are automatically retrieved from linked Instagram and YouTube accounts.
Each card has a unique background image.
Design that is unusual and intriguing
Custom URL that is very short
There are numerous customization options.
Setup is difficult.
On free accounts, a ‘Friends of TapBio’ (TapBio’s own branding) card is required.
It is difficult to reorder cards.
Landing Page Builders for Instagram Link in Bio
While we love traditional Instagram link in bio tools, other tools are better suited for lead generation, building a mailing list, and mobile-optimized landing pages.
As a result, we’ll move away from the well-known Instagram bio link tools and into the realm of landing page builders. Our first stop is at ShortStack.
ShortStack is an Instagram marketing tool that makes it simple to create landing pages. Despite the fact that their software is designed to create pages for contests, competitions, giveaways, sweepstakes, quizzes, and so on.
Because of this, they have a plethora of customization options available, and you get a variety of elements to add at your leisure.
Here are their key features in relation to the topic of this article.
Templates: Landing page builders have one advantage over Instagram bio link tools in this regard.
There are a ton of templates you can choose from and each of these templates is editable, so you can change any element to suit your preferences. The only disadvantage is that not all templates are compatible with all plans.
Contest Administration: Contests are an excellent way to draw attention to your product or service. Fortunately, a ShortStack Landing Page comes with a variety of tools for creating, running, and selecting contest winners.
This management also includes the creation and administration of Instagram-specific contests such as photo and video contests, giveaways, referrals, comments, and so on.
It’s a great way to increase engagement on your page, and running such a contest will be much easier with ShortStack.
ShortStack enables you to send automated emails to subscribers and contest participants. You can even create personalized email marketing campaigns. There are also options for email scheduling and follow-up.
Analytics: ShortStack, as a tool with many functions, is well-equipped with data analytics. Views, traffic, clicks, shares, traffic sources, and other metrics are available. ShortStack can also be integrated with Google Analytics to generate a more detailed report.
Among the other features are:
An editor that works by dragging and dropping items.
Inserting a link to this page on your website.
Making contact and signup forms.
Accounts for social media are supported.
ShortStack offers three different plans. The first is the Business plan, which costs $99 per month. The second option is the Agency plan, which costs $199 per month and includes more contest options.
The Brand plan costs $500 per month and includes features that are more appropriate for a large organization than anything else. A free trial is also available.
It can be used to create contests.
It is useful for launching marketing campaigns.
It has the potential to be used as an email marketing tool.
Google Analytics can be used.
There are over 60 templates available.
The drag-and-drop editor simplifies customization.
You need a bit of practice to get the hang of it.
Builderall aspires to be the internet’s complete digital marketing platform.
Erick Salgado created it, and it recently released its fourth version, which includes a very powerful website builder.
Builderall has the advantage of being highly focused on conversions for affiliate marketers.
This means you won’t have to include affiliate links in your Instagram stories any longer. You can connect them on a platform that prioritizes them.
Builderall has a lot of features, so we’ll only look at the ones that are relevant to creating the bio link page you want.
The cheetah Website builder: The primary landing page and website builder, which includes a drag-and-drop editor.
Instagram autoresponder: A tool that allows you to automate your Instagram chat.
Mobile Perfection: A feature that allows you to create mobile-optimized versions of your websites.
Page Loading Accelerator: Improve your page’s loading speed by optimizing it.
Smart Pop-up: Convert more quickly with timed pop-ups.
Email Marketing: This feature improves emails by incorporating drag-and-drop email marketing automation and scarcity timers to increase conversions and sales.
Among the other features are:
Building Apps Webinar
Tools for live streaming
Builders of funnels
For $69.90, you get all features except done-for-you funnels with Builderall’s Premium plan. The Funnel Club Package, which gives you access to dozens of conversion funnels, costs $199 upfront and $69.90 per month after that.
Simple to use.
Conversion funnels boost the likelihood of conversions and, consequently, sales.
Has nearly all digital marketing tools in one location.
Editor with powerful drag-and-drop capabilities.
Pages that are optimized for mobile devices, in particular.
There is A/B testing available.
Builderall is a great place to promote affiliate links on Instagram because it is so focused on conversions.
When compared to traditional Instagram bio link tools, it is more expensive.
The interface is a little sparse.
WordPress still hosts billions of websites, so we know that some people have WordPress sites that are dormant.
Did you know, however, that you could make that old site your new bio link? It is possible with Thrive Architect.
The Thrive Architect plugin is a WordPress plugin. It is a page builder created by Thrive Themes that enables you to create conversion-focused landing pages.
Editor with Drag-and-Drop: The elements of Thrive Architect adhere to a simple rule. To edit, click here. You don’t have to go through any menus to make a change. Simply click on an element to access the options for making the desired changes.
Templates: There are 278 conversion-focused templates to choose from as of January 2021.
These save you the time and effort of creating a page from scratch, allowing you to create a professional-looking page that fits your business. These templates are also highly customizable.
Conversion Elements: All of the elements you’ll need are already included. There are testimonials, call-to-action buttons, credit card icons, content boxes, lead generation forms, animated countdown timers, and other elements.
Thrive Architect integrates seamlessly with well-known software such as HubSpot, Facebook, ConvertKit, ActiveCampaign, Sendinblue, Constant Contact, Amazon Web Services, Twitter, Google, Campaign Monitor, GoToWebinar, and others.
Note: Thrive Architect works even better when combined with other Thrive Themes tools. You can, for example, use the Thrive Theme Builder to personalize your entire WordPress site. Thrive Optimize also aids in the testing of your pages prior to launch.
One license for Thrive Architect costs $67 and five licenses go for $97. Alternatively, for $19/month, you can obtain 25 licenses as well as eight other Thrive Themes tools by becoming a Thrive Member.
Element editing at the highest level.
Elements that are geared toward conversion.
Very simple to use.
Analyses are impressive.
It could be a little too conversion-focused.
GetResponse is the most established tool on this list. It has been around for well over two decades and began as an email marketing software and autoresponder.
But it wouldn’t be on our list of the best Instagram bio link tools if that hadn’t changed.
GetResponse began to take on a new shape a few years ago, and it has since evolved into an all-in-one e-commerce solution.
If you haven’t guessed by now, this is a huge plus when it comes to stashing multiple links for your Instagram bio. Because, after all, why wouldn’t you want all of your marketing tools in one place?
Landing Pages (also known as capture pages): The point of this article is to help you find software that will allow you to compile all of the links you want to share with your Instagram followers into a single page.
GetResponse includes a landing page builder with mobile-responsive templates and a drag-and-drop editor to help you create your page in a matter of minutes.
Lead-generation tools such as pop-ups, forms, countdown timers, Facebook ads, webinars, and more are also available.
You can also select one of GetResponse’s free domains or, if you have one, you can use your own custom domain.
Email Marketing: Because GetResponse specializes in email marketing, you’ll have access to some of the most sophisticated email marketing tools available.
Newsletters, autoresponders, timed emails, automation emails, transactional emails, email segmentation, a drag-and-drop email creator, and other features are available.
Marketing Automation: With this feature, you can create marketing automation based on consumer preferences and behavior to improve conversions and sales. Analytics: Data from visitors is tracked using Facebook Pixel or Google Tag Manager.
GetResponse can be integrated with a variety of other software, including WooCommerce, Shopify, Instagram (yay! ), WordPress, PayPal, Stripe, and others.
There are four plans available, each with the ability to create an unlimited number of landing pages.
The Basic plan is $15 per month. The Plus and Professional plans are significantly more expensive, at $49 and $99 per month, respectively. Max, the fourth plan, has custom pricing.
Before you choose a plan, you can take advantage of a 30-day free trial to see if GetResponse is right for you.
It’s very simple to use.
Landing pages are included with all plans.
You gain access to some advanced marketing automation and conversion funnel features.
It includes some in-depth analytics.
It includes A/B testing.
It works well with a variety of tools.
Its free trial period is longer than average.
Each plan has a list limit of 1000 people.
More leads equate to more money.
Unless you have a Max plan, there is no phone support.
Frequently Asked Questions
With an Instagram link in bio tool like Shorby, you can add multiple links to your Instagram bio & link to additional content and pages. You can use this type of tool to create marketing campaigns on Instagram that are relevant to your target audience.
There’s a free version of Lnk Bio which gives you unlimited links but not a branded URL like Shorby and Linktree. Instead, Lnk. Bio generates a random unique URL for you.
Shorby is a three-in-one Instagram link in bio tool that has more sophisticated functionalities than Linktree, making it a better alternative to Linktree.
Begin by determining the type of campaigns you will run. For example, if you’re promoting products, figure out how many you’ll need to promote and how long the promotions will last.
Second, consider whether the links will be used to increase engagement or visits to your website. Finally, don’t forget to think about your budget. Overall, the best tool for your brand will be determined by its intended use and budget.
So, which of the Instagram bio link tools should you use when it comes down to it?
If you want to include more than one link in your Instagram bio, one of these tools may be the answer. You can use them to create Instagram marketing campaigns that are appealing to your target audience.
The best link in bio tool for your brand, however, will be determined by your use case and budget.
The tool you select should make it simple for you to achieve your Instagram marketing objectives. Giving one of these tools a shot will help you get around Instagram’s one-link-in-bio restriction.
You can easily direct your followers to where you want them to go. If you need help finding your bio link, Here’s how to find link in bio on Instagram.