There are several criteria that you can use to gauge the success of a company.
Among others, you have the size, years of continued existence, number of employees, and the total net worth.
As a general rule of thumb, the higher the numbers, the better.
Walmart has well over five decades of continued existence, and more than two million employees globally.
Alongside that, they have more than 5,000 stores in the United States alone and a net worth running into hundreds of billions of dollars.
By all means, this company is nothing short of a behemoth in the business world.
All of these are very impressive.
However, what makes them even more interesting to us here is their affiliate marketing program.
It still has major competition from Amazon and the likes.
Nevertheless, on this platform, you can make money online with a relative amount of ease.
In this guide, we will walk you through the Walmart affiliate program and break down all you need to know to be successful with it.
What Is the Walmart Affiliate Program?
First off, an affiliate is someone who works indirectly with a company.
Your main function as an affiliate is to market the company’s products and services.
In exchange, you will be rewarded with a certain percentage of the total amount of what you sell.
This, however, depends on the type of company.
While some pay based on the sales made, others pay when you get customers to complete a certain action.
In the same vein, the affiliate program run by Walmart is one that affords you the opportunity to market their products and get rewarded for it.
In this program, Walmart provides you with well-designed banners as well as text links you can embed on your website.
Every time someone clicks on those links and makes a purchase from your site, you get paid.
The Walmart affiliate program requirements aren’t excessively strict.
However, as with most other affiliate marketing programs, you need to own a website, at the very least.
This requirement is fundamental because it is the most significant channel you can market their products to potential customers.
How Does the Walmart Affiliate Marketing Program Work?
The program’s modus operandi is quite similar to that of most other affiliate programs across different companies in different industries.
The first step is to join.
After joining or signing up, you will be allowed to access the backend part of the system.
There, you will find all you need, including your affiliate links and banners.
You can then go ahead to take those personal links, embed them in strategic points on your website.
Afterward, as stated earlier, for every purchase, you get paid.
What Can You Sell/Promote as a Walmart Affiliate?
In 2019, according to Fortune’s Global 500, Walmart was named the biggest company in the world owing to the amount of revenue it was able to turn in.
With that high a spot, it’s no surprise, really, that it has a myriad of products to offer for sale.
As a Walmart affiliate partner, there is a large collection of products that span multiple industries, niches, and brands for you to promote.
As such, regardless of what niche your website is in, we’re pretty certain that you should find something that will work for you.
Among others, some of their biggest product categories include:
- Movies, Music, and Books
- Clothing, Shoes, and Jewelry
- Home Improvement
- Crafts and Hobbies
- Sports and Fitness Equipment
- Video Games
- Household Essentials
- Health and Wellness
- Auto, Tires, and Industrial, etc.
How Much Can You Earn as a Walmart Affiliate?
Affiliate marketing is a huge avenue for making money – whether as a full-time or side hustle.
No wonder, of all Walmart programs, affiliate marketing is one of the most profitable.
However, the amount of money you can make as a Walmart affiliate marketer depends entirely on two things – the Walmart affiliate program commissions and the amount of traffic you can pull in through your website.
To start with, let us look at Walmart’s commission rates for some of its products.
Below is a table containing the product categories as well as their corresponding commission rates:
|Serial No.||Product Category||Commission|
|4.||Business and personal checks||18%|
|8.||Gifts and registry||4%|
|13.||Patio and garden||4%|
In all honesty, save for the very few commission rates that range between 10% and 18%, the numbers on the table are not too encouraging for most.
However, it is worthy of note that Amazon, Walmart’s competition, recently slashed its prices.
As such, if you want a Walmart alternative, you might have to dig in a little deeper or wait a while longer.
Perhaps, one that comes close is the Target affiliate program.
Their commission rates increase based on how many sales you make per month.
However, maintaining the numbers can be a bit tedious sometimes.
As such, the relative amount of stability that comes with Walmart is fair enough.
With that being said, if you can pull in a reasonable amount of viewers and get decent conversion rates, you should be able to turn the Walmart affiliate program into a profitable venture.
However, it won’t be too easy.
For example, to make a thousand dollars off a $105 product with a 4% commission rate ($4.2), you will need to convert roughly 240 readers.
With good conversion rates being around 5% of total views, you need to get about 4800 viewers monthly.
However, it is not entirely impossible.
How to Become a Walmart Affiliate: Affiliate Sign up
Having seen the commission rates as well as the potential for profits, you might want to join the program.
If that’s the case, we’re glad to tell you that you can complete the process in a few easy steps.
Perhaps, one of the best things about the program is that you don’t have to make any initial payments before you join.
That’s right. It is completely free.
Here are five quick steps for you to join the Walmart affiliate program:
Step 1: Visit Walmart’s affiliate homepage
The first step to becoming a Walmart affiliate is to click on this link.
It will lead you to a page where you’ll see a button that says, “Become a member.”
Step 2: Fill out your personal and business details
If you don’t have any preexisting affiliate accounts, click on the button.
You’ll be led to a page where you have to provide information about yourself and your business.
Fill in the details as required of you.
Step 3: Accept the terms and condition
Keep scrolling to the end of the page.
You’ll see a section where they’ll show you their terms and conditions.
Read through it as carefully as you can.
If you feel comfortable with them, indicate that you agree to their terms.
Step 4: Submit your application and wait for approval
Having filled in all your details and agreed to their terms, scroll to the bottom of the page.
Click on the button that says, “Submit Application.”
When you are done with all these, you merely have to wait for a bit.
Once your account is approved, you’ll have your impact Walmart affiliate login.
From there, you’ll have access to affiliate links, banner ads, etc.
What are the Rules Guiding Walmart Affiliates?
Earlier, we stated that Walmart isn’t particularly strict with its entry rules.
To buttress that, they don’t require any start-up fee.
However, they do have a couple of things that they take seriously.
Since their major requirement is that you have a website, most of their rules revolve around owning a site.
If you don’t adhere to them, you run the risk of getting your site removed from their list of affiliates.
If you aren’t one already, you might not even get approval in the first place.
As such, here are a few Walmart affiliate rules:
1. Your website cannot be a promoter of content that is sexually explicit.
2. Your site must not be discriminatory or promote violence towards anybody or groups.
3. Your website cannot promote the use of drugs, narcotics, alcohol, or engagement in illegal activities.
4. Your site cannot be a mere blogging site with no other useful or impactful information.
5. Your website mustn’t contain “Walmart” or any variations of the spelling in its domain name.
6. You cannot post, upload, or repost any defamatory content against Walmart or any third party.
7. You cannot disparage the company or her affiliates.
8. Your site must be live when you are applying for the position of an affiliate.
9. You cannot engage in intellectual theft, particularly of Walmart’s intellectual property.
10. You must be US-based and serve a primarily US audience.
Failure to adhere to these, as we stated earlier, will lead to the disapproval of your application.
Nevertheless, if your application goes unapproved, you can always reapply.
The condition here is that you mustn’t link back to their site until your application has been approved.
Walmart vs. Amazon Affiliate Program: Which Is Better?
Affiliate marketing is, in a sense, a form of business.
As such, like every other form of business, the ultimate goal is to make money.
So, it is normal if you want to find out the one that’s best for you.
However, these two sales giants have disadvantages and redeeming qualities over each other.
It makes it a tad difficult to choose from.
For example, while Amazon used to offer much better rates in the past, they recently slashed their commissions.
Some of their product categories are seeing as much a 50% reduction in rates.
However, Walmart has remained fairly stable. As such, even though it is relatively low, it is rather trustworthy.
This gives it a bit of an edge over Amazon.
Another thing is that Amazon has a 24-hour period of referral.
This is quite small compared to the 72 hours that the Walmart affiliate program offers.
At this point, you might be tilting in one direction already.
However, as a good “businessperson,” you should not limit yourself to one possibility.
There isn’t much of a rule that says you cannot join both and promote them on your site.
As such, to make the maximum amount of profit that you can, we’d advise that you sign up for both.
Do promotions and earn as much as you can.
Useful Tools for Walmart Promotions
If you are going to be making money as an affiliate marketer, you need all the help you can get.
Thankfully, there are a couple of tools that Walmart has, to give you the help that you need. They are:
1. Walmart SDK:
This is a special online tool that allows you to include a “Buy Now” button on your site.
The good thing about this button is that it looks like one made by Walmart.
As such, people won’t be too skeptical about it, considering how much trust Walmart has been able to build over the years.
They’ll simply click and buy. Some won’t even know it’s an affiliate link. Afterward, you’ll get paid.
2. Walmart Chrome Extension:
This does not directly impact sales.
However, if you want to be a Walmart affiliate, you should have it.
Its primary function is to help you with product research. That way, you’ll know which products are moving the fastest and can bring profit.
3. WordPress Plugin:
This tool is useful for you if your website runs on WordPress.
It helps you to link products directly to Walmart without much of a hassle.
In the most basic terms possible, it removes the manual work of having to search through Walmart.
However, it is largely useful if you are going to be promoting a lot of products.
Final Thoughts on the Walmart Affiliate Program
The Walmart affiliate program is a potential gold mine if you can properly find your way around it.
There are several products that you can promote, and if you do it right, you can earn a decent income.
If you are a new website owner, it might take a while for you to gather the needed traffic for reasonable profits.
However, with time, consistency, and effort, it should work out just fine.