How to Create A Marketing Agency With GoHighLevel

If you’re venturing into the world of starting your own marketing agency, GoHighLevel stands out as the ideal software to power your launch. This all-in-one platform empowers you to efficiently manage every facet of your agency within a single space.

From crafting web pages and sales funnels to sending emails, tracking customers and sales, managing appointments, handling payments, and much more – GoHighLevel has you covered.

In this article, we’ll guide you through the step-by-step process of building a marketing agency from the ground up using GoHighLevel, highlighting why we believe it’s the ultimate choice for marketing professionals.

Why Choose GoHighLevel for Your Marketing Agency?

Tailored for marketing agencies and professionals, GoHighLevel allows you to customize the platform with unique branding that aligns with your agency’s identity.

Quick Note: If you’re not already a GoHighLevel customer, you can explore our in-depth review of HighLevel, learn more about pricing options here, or explore some alternatives to GoHighLevel.

What Is GoHighLevel

GoHighLevel serves as a robust marketing automation software designed to facilitate business growth. Initially created by agency veterans for marketing agencies, the platform addresses the challenges of managing campaigns for multiple clients using various tools.

The creators recognized the need for a dedicated, all-in-one tool to liberate agencies from the constraints of multiple SaaS subscriptions, and thus, HighLevel was born.

Features of GoHighLevel for Agency

GoHighLevel offers a robust suite of features tailored specifically for agencies, making it a game-changer in the marketing software landscape:

  1. Automation Mastery: Effortlessly automate customer follow-ups via SMS, email (leveraging Mailgun), phone calls, and seamless integration with Facebook Messenger.
  2. All-in-One Web Development: Create websites, sales funnels, order forms, membership sites, link-in bio pages, and various front-facing web pages, eliminating the need for tools like ClickFunnels and Kartra. Integration with WordPress is seamless.
  3. Client Settings Duplication (Snapshots): Duplicate your agency settings effortlessly for each client, ensuring consistency and efficiency.
  4. Live Chat Functionality: Engage with website visitors through the integrated live chat function, enhancing customer interaction.
  5. Powerful CRM: Manage your pipelines efficiently with the built-in CRM, providing a comprehensive overview of your client interactions.
  6. Calendar Tool: Simplify appointment scheduling with the integrated calendar tool, bidding farewell to external tools like Calendly.
  7. Trello-Like Project Management: Streamline project management with an interface reminiscent of Trello, enhancing collaboration and organization.
  8. Sales Forecasting and Reporting: Access detailed sales forecasting and reporting dashboards for insightful business analysis.
  9. Seamless Integrations: Integrate seamlessly with popular tools such as Twilio, QuickBooks, Zapier, and more, ensuring a cohesive ecosystem that complements your agency’s workflow.

What Sets GoHighLevel Apart?

In essence, GoHighLevel was meticulously designed with agencies in mind, setting it apart from other marketing software. While businesses in various industries can extract immense value from the platform, agencies will discover that GoHighLevel is unparalleled in the market.

Standout Features:

  1. Agency-Centric Design: Every feature and tool within GoHighLevel is crafted to streamline agency workflows, eliminating the need for multiple costly tools.
  2. Efficiency Boost: The platform’s focus on automation, integrations, and all-in-one functionality drastically reduces the time spent on repetitive tasks, allowing agencies to concentrate on crafting impactful campaigns and expanding their business.

For any marketing agency looking to enhance operational efficiency, save costs, and invest more time in core activities, I wholeheartedly recommend GoHighLevel. It’s the key to unlocking a new level of efficiency and productivity in your agency.

GoHighLevel CRM for Marketing Agencies

GoHighLevel stands out as a comprehensive solution for marketing agencies, featuring an integrated dashboard and CRM that streamlines the management of multiple clients, campaigns, and workflows.

This centralized hub offers an array of functionalities designed to simplify the tracking of appointments, follow-ups, tasks, and other critical aspects of agency operations.

Key Features:

  • Centralized Dashboard: The all-in-one dashboard provides a unified view, allowing users to seamlessly navigate through various client projects and campaigns.
  • Built-in CRM: GoHighLevel incorporates a robust Customer Relationship Management (CRM) system for efficient lead and customer management. This empowers agencies to maintain organized and up-to-date client information.
  • Email and SMS Marketing: Unleash the power of GoHighLevel’s built-in email and SMS marketing capabilities. Say goodbye to external tools like ActiveCampaign as you harness the platform’s comprehensive automation features.
  • Automation Prowess: GoHighLevel’s automation capabilities are a game-changer. From lead capture to follow-up emails, every step can be automated through customizable workflows. For example, effortlessly design workflows that send welcoming emails to new leads and follow up with targeted messages over time.

In essence, GoHighLevel emerges as an indispensable tool for marketing agencies, offering a seamless blend of CRM functionality, automation, and marketing capabilities, all within a unified platform.

GoHighLevel Pricing: Tailored Plans for Your Marketing Agency

GoHighLevel presents four distinct pricing packages to cater to the diverse needs of its customers. Given the dynamic nature of running a marketing agency with multiple clients, selecting a plan that aligns seamlessly with your requirements is crucial.

One noteworthy option is the Agency Pro Account, also known as the SaaS plan. This plan offers the flexibility to upsell it to your clients, encompassing both your monthly subscription and the initial software cost. For an in-depth exploration of GoHighLevel’s pricing structure, refer to our comprehensive GoHighLevel Pricing guide.

For optimal value and extensive features, we recommend the Agency Unlimited Account, which includes everything from the Agency Starter plan and additional benefits:

  • Everything in Agency Starter
  • Unlimited Sub-Accounts
  • Branded Desktop App

Opting for the yearly payment option with the Agency Unlimited account not only provides a comprehensive solution but also results in substantial savings. Priced at $2970 annually, this plan translates to a savings of $594 compared to the monthly billing option.

Alternatively, if you’re in the early stages of your agency and prefer a more gradual approach, the Agency Starter account is available at $970. Opting for the yearly payment with this plan allows you to save $194.

Choose the GoHighLevel pricing plan that aligns with your agency’s current needs and future growth aspirations.

Building Your Marketing Agency with GoHighLevel: Step-by-Step Guide

Now that you understand the significance of building your agency with HighLevel, let’s delve into the step-by-step process:

Step 1: Build Your Agency Website and Funnels

To kick off your journey, you’ll need to have your agency website constructed and some effective funnels ready to roll to convert traffic into valuable leads and sales.

Thankfully, HighLevel simplifies this process by providing ready-to-use marketing agency website templates. Refer to our comprehensive guide on website construction with GoHighLevel for detailed insights into this step. Once your website is in place, focus on creating sales funnels designed to capture leads and enhance conversions. Utilize pre-designed GoHighLevel templates or customize with HTML/CSS code to establish a unique brand identity.

Step 2: Set Up Your Marketing Automations

Leverage the power of GoHighLevel to automate your email marketing using Mailgun and SMS marketing with Twilio.

This automation capability enables the development of targeted email campaigns based on user behavior, demographics, and other variables. Track engagement metrics such as open rates, click-through rates, and conversion rates to assess the long-term effectiveness of your campaigns.

With your website built and sales funnels ready, it’s time to integrate your automations. This ensures you can effectively follow up with leads and initiate appointment bookings.

Step 3: Create Your Brand Content

Now that your site and funnels are up and running, focus on crafting all your website content.

Harness the power of GoHighLevel Content AI to automate this process or take a hands-on approach. With Content AI, you can also generate content for your clients’ websites, blogs, and email newsletters, offering a comprehensive content solution.

Utilizing Content AI in GoHighLevel:

Here’s how you can make the most of Content AI:

Automate Content Production:

  • Utilize Content AI to automate the creation of diverse content types, including blog posts, social media updates, and email newsletters.

Small businesses can optimize their content marketing strategies, enhance brand messaging, and efficiently engage their target audience, all while saving valuable time and resources.

Step 4: Start Acquiring Clients

With your entire brand now established within GHL, the next step is to commence client acquisition!

HighLevel equips you with nearly everything you need at your fingertips to prospect for clients. The CRM features of HighLevel provide comprehensive tools for tracking contacts, managing follow-ups, and automating personalized marketing content.

Step 5: Measure Campaign Success in GoHighLevel

GoHighLevel’s analytics tools simplify the tracking of key performance indicators (KPIs) such as website traffic, conversion rates, lead generation rates, and more.

To effectively measure campaign success using GoHighLevel, it is crucial to establish clear goals aligned with business objectives, such as lead generation or sales growth. Once these goals are defined, monitoring progress becomes much simpler.

For those seeking more in-depth analytics, it is recommended to integrate Google Analytics with GoHighLevel. This integration provides advanced insights into campaign performance.

Scaling Your Business with GoHighLevel

Wondering what’s next for your agency? It’s time to embark on the journey of scaling up your operations with HighLevel.

Leveraging GoHighLevel’s automation feature is the key to streamlining processes, freeing up time, and directing your focus toward sustainable growth.

Here are some effective strategies for scaling your marketing agency:

1. Automate Routine Tasks:

  • GoHighLevel offers the ability to automate mundane tasks such as email sending, appointment scheduling, and more.
  • Initiate the automation process by identifying time-consuming tasks in your daily routine.
  • Utilize GoHighLevel’s built-in features or third-party integrations, like Zapier, to automate these tasks.
  • For instance, set up automated follow-up emails when someone completes a contact form on your website.
  • Enable automatic billing and invoicing through Stripe integration.
  • Implement drip campaigns and automated follow-ups to keep existing clients engaged with updates on new services or products.

2. Start Selling GoHighLevel Subscriptions to Your Clients:

  • Create a lucrative income stream for your marketing agency by offering GoHighLevel subscriptions to your clients.
  • Provide them with a comprehensive marketing and automation platform that empowers their businesses for success.
  • By selling GoHighLevel subscriptions, not only do you generate recurring revenue, but you also strengthen client relationships and position your agency as a trusted authority in the industry.


Crafting a thriving marketing agency with GoHighLevel necessitates a profound comprehension of your niche market.

Harnessing the diverse features and resources the platform provides is essential for devising impactful, data-driven marketing campaigns. Scaling your business efficiently is facilitated through the adept utilization of automation tools.

A prosperous marketing agency is contingent upon a skilled and versatile team, proficient in various domains such as copywriting, graphic design, social media management, and client relations.

With GoHighLevel’s adept project management and communication capabilities, the task of overseeing remote teams becomes more seamless than ever before.